Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.
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What did we learn from Magnus Lindkvist, trendspotter and futurologist, who opened Friday’s MRG conference? With a keynote that was prepared especially for the event, Magnus certainly challenged the way we think about the future.From infobesity to skeumorphs, Magnus gave a powerful talk on why we must work on the creative process and not just… Continue reading @TrendyMagnus, Trendspotter extraordinaire
Viggle Inc. has purchased GetGlue for $25 million in cash and 48.3 million shares in stock, with the goal of making the merged companies the dominant force in social TV. Together, the two companies will have more than four million users.Viggle Inc., a reward-based site that launched in January, will operate both brands. GetGlue founder… Continue reading GetGlue acquired by Viggle in push for social TV dominance
A brand new week brought Richard Hammond’s same old face – last night he got all evangelical about nature for the last time on BBC One.The enthusiastic presenter wrapped up his boy’s own escapade in a suitably adventurous fashion – last night he was interacting with whales while sitting inside a submersible vehicle, all in the… Continue reading TV Overnights: Gadgets and adventures fail to free viewers from the jungle
Andy Eardley, director and co-founder of the TV App Agency, on smart TV connectivity and how to encourage users to interact.
As new media channels emerge, marketers and media agencies are often unclear how to allocate spend among the myriad channel options, but there is a safe way of investing in high, medium and low risk strategies.
Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.
Tablet devices are a godsend for marketers says Rufus Olins, CEO, Newsworks – so why are so few unsure how to exploit them?
New research from Harris Interactive shows that over half of Americans have streamed TV programming across a variety of devices.While streaming may not be currently overtaking traditional TV viewership methods, 30% of Americans have the ability to watch streamed programming on their TV sets (19% via set top boxes or game systems, 17% via Internet-compatible… Continue reading 53% of Americans have watched TV shows via streaming
Magazine advertising investment could more than double before return on investment drops to that of TV, new study claims.