More Uk articles

David Brennan says: I’ve heard so much recently about BARB’s irrelevance to the digital media landscape of today that I feel I ought to add my voice to the case for its defence…

In the perfect example of ‘losing the battle but winning the war’, the final of ITV1’s Britain’s Got Talent achieved the highest ratings for May. Just under 12.6 million viewers stuck through the two-hour plus marathon on 12 May to see Pudsey the dancing dog go walkies with a £500,000 cash prize (oh and the chance to entertain royalty).

So, we’ve all made it to the last day of the group stages and the end is finally viewable, far off in the distant horizon. Soaps have been moved, couples have compromised and livers have been damaged; all in the name of Euro 2012.

ZenithOptimedia has upgraded its UK advertising forecast with the total ad market expected to post 3.5% year on year growth for 2012 – up from its March prediction of 3.2% growth.

“M-commerce is very interesting and we’ve only just hit the tip of the iceberg,” according to Tamsin Hussey, group account director at Joule.

Leaderboarded.com, a service for managers to rank people in their community based on multiple data sources, provided a Twitter leaderboard at Media Playground last week in a bid to engage delegates and discover the most influential person at the event.

MobHappy’s Russell Buckley predicts that mobile advertising will be a £2 billion industry by 2015.

…despite a challenge from a plethora of detective show repeats.

Jim Marshall says it is no longer enough for a single medium (even TV) to provide coverage of an event in the UK – it only becomes a true ‘media event’ when all the media provide their own unique coverage and perspective…

MAGNAGLOBAL’s latest advertising forecast for 2012 claims that Europe is shaken but the rest of the world is showing resilience. The global advertising market is expected to reach $480 billion this year. The UK market is forecast to grow, in spite of the economic downturn that hit in the first quarter – up 2.4%.