Julia Hutchison, COO of APA, says digital formats have bolstered the content marketing industry…
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Rob Thurner, mobile consultant and trainer (ex Incentivated and Clear Channel), says the message is clear – consumers won’t hang around on a mobile site that gives a poor browsing experience…
Dominic Finney, director at digital consultancy FaR, says newer trends show how innovation in digital and convergence in media are changing the way media will be planned, bought and measured in the future…
England’s 19-15 win over Italy attracted a peak audience of 6.7 million viewers for BBC One on Saturday afternoon.
The daily newspaper market is down -8.1% on January 2011, with just one title seeing a year on year increase.
Simon Andrews, founder of the full service mobile agency addictive!, on why second-screen was just hype at the Superbowl (but why search did work)…
Becky McQuade (BskyB) and Anne Mollen (Cranfield School of Management) think we might be…
News Corporation has reported second quarter revenue of $8.98 billion, a 2% increase on the $8.76 billion revenue it reported a year ago.
Online video is winning brands credibility and kudos with consumers, according to new research from Specific Media, with brand interest levels and positive associations being built as a result.
In response to Greg Grimmer’s article “Press-ing the flesh and cutting the rope“, Rufus Olins, CEO of the Newspaper Marketing Agency comments, saying how much others had enjoyed the ANNAs.