The new RAJAR radio research figures are out – and you’ll read two sets of stories today regarding digital radio.
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Digital radio put in a strong performance once again last quarter. Listening to radio via a digital platform in terms of weekly reach has increased by 10% year on year, with 23.1 million people now tuning in to radio via a digitally enabled receiver (DAB, DTV, internet) each week (up from 20.9 million in Q4 2010 and 22.8 million in Q3 2011).
Radio listeners in the UK continue to favour Chris Evans’ BBC Radio 2 breakfast show, which enjoyed a 1.6% YoY rise in weekly reach in Q4 2011.
Capital has retained its position at the top of the London chart after a healthy 14.9% YoY increase in reach (up 3.4% QoQ) to almost 2.3 million listeners.
Total Global Radio (UK) heads up the nationals and networks once again, though it recorded a -1.9% QoQ and -1.5% YoY decline in reach to 19.4 million. The Capital brand performed particurlarly well for Global.
The latest RAJAR figures for Q4 2011 saw All Radio’s reach dip, taking it below the 47 million listener mark, which it hit for the first time ever in Q1 2011.
RAJAR’s Q4 2011 release was positive for Global Radio’s Capital brand, as well as Bauer’s Kiss and Magic.
Raymond Snoddy comments on the latest financial results from BSkyB but asks us to listen out for what is not said – a lack of comment on the future potential of 3D TV. Additionally, the lack of communication from YouView on a confirmed launch date has given rivals (especially Sky) a long time to plan rival complimentary products…
Tuesday night’s viewing was once again dominated by soaps with EastEnders peaking at 8.4 million viewers, the highest audience of the night.
Independent figures published today by the BFI show UK audiences embraced independently made British films as never before in 2011.
