Rob Thurner, mobile consultant and trainer (ex Incentivated and Clear Channel), says on the surface, QR codes are a no brainer BUT to achieve mass audience reach (and secure significant client budgets) five obstacles must be overcome…
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As the number of mobile payment users grows to over 375 million in 2015, the demand for devices with near field communications (NFC), the underlying communications technology behind many mobile payment solutions, is expected to grow as well. New research
James Grant, country manager – UK, VINDICO, says the industry should enjoy a pat on the back but there is still work to do. For starters, it isn’t good enough that as an industry we cannot accurately measure the impact of video alongside TV…
New Zealand’s World Cup Rugby win attracted more than 5.5 million peak viewers for ITV1 on Sunday morning.
The Urban Dictionary’s definition of zeebox is “a drug infested overflow of the mind and a representation of a madman’s inner most mental desire to manipulate the viewer and make you feel and think that you yourself are going or are already insane.” Man…!
Advertising agency Publicis Groupe posted 6.4% Q3 organic sales growth yesterday as revenues grew across all regions, helped by strong demand for digital ads.
Simon Andrews, founder of the full service mobile agency addictive!, on Mary Meeker and the latest updates from Facebook, Apple and Google…
Videology, the video advertising solutions platform, has appointed Rhys McLachlan to the newly created position of commercial development director – reporting into Ryan Jamboretz, managing director EMEA and global chief development officer.
Channel 4 Sales has agreed a contract with BBC Worldwide to sell advertising in the UK around its on-demand content on Virgin Media’s TV Choice VoD platform.
News International is thought to be announcing another round of job cuts.