Raymond Snoddy: “You would think the television industry would be shouting such good news from the rooftops…. The ‘missing’ viewers aren’t missing at all. They have just wandered off to use all the flexible methods of viewing that technology has offered, as you would expect.”
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Raymond Snoddy comments on yesterday’s release by News International of updated figures for The Times/Sunday Times paywall experiment, which began in July last year.
Panasonic is set to push a new universal standard for 3D viewing, according to Advanced Television.
Ian Betteridge, digital content strategist at Redwood, says when it comes to digital content, brands need to start with the customer…
US ad spend will make a slow recovery this year, rising 1%, according to eMarketer.
BBC One’s Waking the Dead secured the all-important prime time ratings last night, peaking with a high of more than 5.6 million viewers.
Mike Hope-Milne, enterprise director at Pearl & Dean, explains why the rise of alternative content offers cinema advertisers new and exciting ways to engage with an already-captive audience…
UK online advertising was up 12.8% in 2010 to break the £4 billion milestone, according to the bi-annual IAB and PwC ad spend study.
ITV1’s latest Dancing on Ice series ended on a high of more than 8.5 million viewers during last night’s prime time slot.
The Mobile Money Network (MMN) has appointed Sir Stuart Rose as non-executive chairman and Lord Davies of Abersoch as a non-executive director ahead of its mobile purchasing ‘Simply Tap’ launch.