Toby Beresford, co-founder of www.pailz.com, explains gamification, interactive media, and ‘eating your own dog food’…
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Northen & Shell has said that it intends to offer collaborations with advertisers across its newspaper, magazine and television properties, comparing it to the model adopted by Apple.
According to a research report from the Bank of America, “the approach for Synovate by Ipsos has underlined the strategic attraction of Aegis’ assets and sharpened focus on its sum-of-the-parts”.
According to statistics from InMobi, the iPhone has surpassed Nokia and Samsung to become the most popular mobile ad platform in Europe. It generated over 500 million impressions.
According to a new report, the number of homes with digital TV will reach 1,189 million by 2016; double the number found in 2010.
A new report from eMarketer predicts that growth for US online ad spending will reach 20.2% this year, remaining in double digits through 2014. By 2015, total online ad spending will approach $50 billion.
The latest Display Search Quarterly Advanced Global TV Shipment and Forecast Report has found that 2011 Flat Panel TV Growth is likely be half that of 2010, with growth shifting to emerging sectors such as 3D.
Channel 4 has appointed Jonathan Allan, managing director of media buying agency OMD UK, to run its £1 billion a year TV and online sales business.
A new article from eMarketer, using data from the Pew Internet & American Life Project, explains that social networks are affecting user’s offline habits.
Simon Andrews, founder of the full service mobile agency addictive!, discusses how we can make the most of mobile…