Ross Williams, research manager at Ipsos MediaCT, introduced the second panel at MediaTel’s “Come on Mobile! Stand Up Deliver!” seminar on 18th March 2011 with this presentation.
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Jeremy Copp, Vice President Mobile, Europe at comScore, delivered this mobile presentation at MediaTel’s “Come on Mobile! Stand Up and Deliver” seminar on 18th March 2011.
Mobile adspend during 2010 was worth £83 million. Spending on mobile internet advertising grew by 116% (on a like for like basis) when compared with 2009, according to the latest IAB and PwC Mobile adspend report.
The UK’s online population has remained above 40 million for the second month in a row. January saw 40.1 million users go online, according to data recently released by UKOM.
Will social media replace surveys as a research tool? Joan Lewis, global consumer and market knowledge officer of Proctor & Gamble Co thinks so.
Dominic Finney, founder and director at FaR Partners, on the role of brand metrics and measurement standards in driving absolute spend growth in digital.
Agencies are interested in mobile but there is still limited understanding and expertise around mobile advertising, was the general view at MediaTel Group’s Come on Mobile… Stand Up and Deliver! event last week.
Mobile operators are in a unique position, having a direct relationship with customers and in turn, a wealth of information about them, but are they using it to their advantage?
Mobile is expected to play an important role in the way people manage their money in the future, according to the panel at MediaTel Group’s Come on Mobile… Stand Up and Deliver! event last week.
Speaking at MediaTel Group’s Come on Mobile… Stand Up and Deliver! event on Friday, David Fieldhouse, owner and strategy director at Lucidity Mobile, said the heat is coming out of the app market now, after an initial gold rush.