Rovi claims that viewers clicked on ads that appeared in its EPG 13% of the time on average – more than 10 times that of typical banner ads – during the first three months of its connected TV ad trial in the US.
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Matthew Rouse, account director at Mindshare, gives an agency view on RAJAR’s Winners & Losers and National Brands…
With the Virgin Media TiVo box hitting 50,000 users, the media owner has released its latest entertainment trends report, revealing the viewing habits of all its digital TV customers.
Adam Bowie, head of strategy & planning at Absolute Radio, says it’s worth highlighting the fact that 42.5% of the population listen to at least some of their radio on a digital platform. “That’s an excellent result that we continue to see grow”…
Steve Parkinson, MD of Bauer Radio London, gives his view on the latest RAJAR results…
New Ofcom research reveals the extent to which the UK has become addicted to smartphones, with people confessing to using them everywhere from the dining table to the bathroom and bedroom.
James Cridland, managing director of Media UK and a radio futurologist, says the power is now in the brand, not in the individual stations that make them up…
Digital radio put in a strong performance once again, posting increases in weekly reach, hours, share and DAB set ownership.
Bauer Radio’s Magic 105.4 has raced to the top of the London charts after an impressive 14.4% QoQ and 11.7% YoY increase saw it push Capital London off the top spot.
Radio listeners across the UK still like to wake up to Chris Evans on BBC Radio 2, though his breakfast programme’s reach has slipped in the last quarter, down -5.6%.