BBC One’s new prime time drama Candy Cabs started on a high of more than 5.5 million viewers last night.
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Websites for business media, eating and travel attract the highest concentration of elite Brits, according to UKOM and Nielsen.
Rovi has launched a smart TV field trial in a bid to test advertising opportunities on connected televisions.
The IAB predicts a 22% increase in digital video ad spend over the next 12 months.
BBC One’s Waking the Dead walked away with more than 5.5 million viewers to claim the all-important 9pm to 10pm top spot last night.
The UK’s online audience fell below 40 million in February, according to data released by online measurement company UKOM.
This was the second month in a row that the total monthly audience dropped, resulting in 39.2 million, down 1.2 million users from December.
James Mallinson, publishing director at Reader’s Digest UK, says savvy publishers will place innovation at the heart of their business models in order to thrive…
Amazon is set to introduce a new service based on NFC (near-field-communication) technology that will allow consumers to pay for products via their mobile phone.
Do you think today’s teenager generation will consume media in 10 years’ time in a way that is fundamentally different to that of current 25 to 30 year olds?
The popular US drama Mad Men has been confirmed for three more seasons with more ad breaks, which is good news for Sky Atlantic, but what does it mean for advertisers?