Chris Worrell, european research manager at digital media company Specific Media, argues that as our view of how the web can be utilised for marketing changes, so must our ways of measuring campaign success…
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National Magazine Company, Hearst Corporation’s main UK business, and Hachette Filipacchi have been rebranded as Hearst Magazines UK.
A new series of blogs about the broadcast industry, narrated by David Brennan…
The IPA’s new Digital Business Group (DBG) aims to cater for and support those agencies for whom digital marcomms represents just one aspect of a deeper integration of technology into business. Chris Thurling, founder and managing director of 3Sixty and co-chair of the IPA Digital Business Group, explains…
Future, which is set to launch its 100th digital edition for the iPad, says sales of digital editions and bespoke apps on tablets are now on track to become one of the publisher’s biggest drivers of revenue and profit growth.
Booming sales of tablets in 2011 will help drive a 57.8% increase in shipments of mobile broadband devices that provide high-speed wireless connectivity on the go, according to a new IHS iSuppli Wireless Communications topical report.
After the scale of the famine in Somalia, the atrocities in Norway and Amy Winehouse’s premature death, the news agenda (both print and broadcast) is led once again by the phone hacking saga…
BSkyB has reported pre-tax profits of £1 billion in the year to the end of June, as the company announced a £750 million share buy-back to appease investors following News Corporation’s failed attempt to take full control of the satellite broadcaster.
Tim Hipperson, CEO, G2 Joshua, says the traditional agency formula is inadequately prepared for the fickle and fast-paced demands of the online community… Is it time for change?
The UK’s national newspaper websites suffered a drop in usage in June, with almost all audited sites recording a small drop in both daily and monthly figures.