Luke Aviet, managing director Advertising UK AOL & Goviral, says brands need to think and act more like media companies, but to achieve this they need platforms that consistently help them make the complicated easier…
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Research from Mobile Interactive Group (MIG) unveils new trends and opportunities with participation TV (P-TV) services and Social Participation TV.
Users are not fully engaging with their new connected TVs and OTT* video services, according to research from Analysys Mason.
DMGT has reported a 3% drop in advertising revenue for its national newspaper division in the first three weeks of July, while overall print ads fell 12% in the quarter to 2 July.
Paul Bland, media manager at Equi=Media, says traditional metrics for measuring success don’t capture the full value and reach of online campaigns anymore…
Online video continues to soar, especially among younger viewers, with 68% of 18-34 year olds claiming their PC/laptop is the entertainment device they “can’t live without”.
The television on-demand market is set for huge growth, with revenues reaching $5.7 billion in 2016 – up 58% from 2010 – according to a new report by Digital TV Research.
Google+ could enhance the value and positioning of Google’s search business, giving the search giant a view of consumer interest, social graph, intent data and conversion data, which will in turn boost advertising, according to Ad Age’s Dave Williams.
James Whitmore, MD of POSTAR, on the big issue for the future – who should own how much of the news media? What should happen, and happen quickly, is the creation of a fresh legal framework for the ownership of news media…
Speaking at Westminster eForum seminar last week, Simon Gauntlett, Technology Director at the Digital TV Group (DTG) said that common technological standards need to be put in place for connected televisions.Ensuring common standards will provide the consumer with a better user experience and allow the industry to “interoperate”, Gauntlett told delegates.Read the full story in… Continue reading Connected TVs need technological standards in place, says DTG