Alex Franks, director at Blyk, says the next decade will see mobile payments become an everyday reality – you’ll use your mobile to buy the things you want, whether that’s on the high street or the internet
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Dean Wilson, UK MD at Active International, says if cinema is to become bigger than a 2% medium, Digital Cinema Media and Pearl & Dean need to make sure the digital strategy meets advertiser’s requirements…
Keller Fay plans to launch its TalkTrack® word of mouth measurement programme on an ongoing basis in the UK. Initial clients include Carat, Omnicom Media Group (OMD and PHD) and ESPN.
2011’s X Factor series started on a high on Saturday night with a peak audience of 10.2 million viewers.
Jeremy Hunt has been championing local TV on BBC radio, saying there will not be a shortage of content to fill airtime.
NEW: Another six months of tables and tables of data have hit my inbox. Almost 100 pages of numbers – nearly the same number of pages as Grazia – but with none of the pictures, products and ads to look at…
Rovi Corporation has announced that it is collaborating with Ford Motor Company on a comprehensive digital TV advertising program across the Rovi Advertising Network in the US, its third and fourth to date.
Today’s ABC release for January to June 2011 shows a fairly poor set of results, with only a few sectors managing to buck the trend. To get a real picture, Manning Gottlieb, Mediacom, MPG Media Contacts, John Ayling and Carat give their views…
Customer magazines ASDA and Morrisons are holding up the Cookery & Kitchen sector, which remained static year on year.ASDA magazine leads the market with a total distribution figure of almost 2 million copies – up 33,173 copies YoY.And in fourth place, Morrisons Magazine saw its total increase YoY by over 107,000 copies to 1.1 million.… Continue reading ABC Consumer Jan-Jun 2011: Cookery & Kitchen
In response to today’s ABC release the PPA says the figures “demonstrate the continued strength of magazines in a rapidly evolving market and underline their unique ability to create a real emotional connection with audiences”.