The IPA’s new president Nicola Mendelsohn has pledged to create a new generation of creative pioneers for the digital future.
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John Carroll, senior director at Ipsos MediaCT, provides a status report on radio’s progress towards a digital Britain…
“This hack of a certain age finally got it on May 21st 2009 with the help of a digitally literate son… One thousand, two hundred and twenty two tweets later…”
BBC One’s new prime time drama Candy Cabs started on a high of more than 5.5 million viewers last night.
Websites for business media, eating and travel attract the highest concentration of elite Brits, according to UKOM and Nielsen.
Rovi has launched a smart TV field trial in a bid to test advertising opportunities on connected televisions.
The IAB predicts a 22% increase in digital video ad spend over the next 12 months.
BBC One’s Waking the Dead walked away with more than 5.5 million viewers to claim the all-important 9pm to 10pm top spot last night.
The UK’s online audience fell below 40 million in February, according to data released by online measurement company UKOM.
This was the second month in a row that the total monthly audience dropped, resulting in 39.2 million, down 1.2 million users from December.
James Mallinson, publishing director at Reader’s Digest UK, says savvy publishers will place innovation at the heart of their business models in order to thrive…