Nicholas Shott today warned that fewer than a dozen local TV services may be viable in the short term, broadcasting no more than two hours of locally-produced content a day.
Showing 18591-18600 of 62,645
More Uk articles
A new report shows that the average US household is spending as much time online as they are watching the TV.
In light of Ofcom’s paid placement decision, Darren Moore, VP, Nielsen IAG, gives some practical advice on how advertisers can maximize exposure and ROI, while maintaining an organic viewer experience…
ITV1’s new fly-on-the-wall documentary series about the closure and re-opening of The Savoy hotel after a staggering £220 million, two year refurbishment, attracted a high of 5.6 million viewers at 9pm last night.
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer: “Wasn’t the internet supposed to encourage freedom, proliferation of brands and consumer choice? The actuality is that it is dominated by a hegemony of super brands.”
informitv’s William Cooper says “for ITV, the challenge may be to think global while acting locally”…
TV on-demand services ITV Player and 4OD will be available on Sony’s PlayStation3 games console later this week.
In response to Derek Jones’ ‘Will video kill the reach and frequency stars?’ article, Vic Davies, course leader and senior lecturer at Bucks New University, says it will be dangerous if the digital behavioural concept gets used as a trading currency…
Last night’s X Factor final peaked with more than 17.5 million viewers soon before Matt Cardle was crowned king of this year’s series.
“The old metrics of reach and frequency won’t matter in this brave new world.” So Rhys McLachlan said – Mediacom’s managing partner for implementation and future investments – at The Future TV Advertising Forum last week.