BBC Radio 2 still has the highest number of national listeners following a rise this quarter (after two periods of suffering a drop in reach).
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Digital radio put in a strong performance once again this quarter, posting substantial increases in weekly reach, listening hours and DAB set ownership.
Magic 105.4 held on to the top spot in London following a positive YoY increase in weekly reach (although it did see its reach fall 4.6% QoQ).
Overall, national breakfast shows enjoyed a boost in listeners between October and December. BBC Radio 2’s Chris Evans show has retained Terry Wogan’s crown as the most popular way to wake up in the morning, with a weekly reach of 8.7 million listeners.
Commercial listening suffered a slight drop in Q4, with local commercial seeing a dip in figures. However, national commercial stations made a gain – up QoQ and YoY.
Raymond Snoddy says “the Press is drinking at the Last Chance Saloon”…again and the industry had better pay attention.
Yesterday we reported eMarketer’s predictions that sales of smartphones powered by Google’s Android will overtake Apple iPhones within two years – 31% to 30% by 2012.
December was a good month for television, with an impressive set of viewing figures and increased revenues for all terrestrial channels.
The latest TV viewing round-up for the Christmas month, with new Top Programme data plus share in All Homes; Digital Homes and Sky v Freeview.
Joule’s Tamsin Hussey says combining mobile and social enables marketers to reach consumers in new ways and new contexts – and calls for a new approach…
