There was a mixed response to net neutrality – the idea that all legal traffic on the internet should be treated equally and that ISPs should be unable to segregate or discriminate, whether in an attempt to stifle competition, or block certain types of traffic – at this morning’s Westminster eForum.
More Uk articles
The Outdoor Media Centre is looking to identify the 100 best UK posters of all time in a creative Hall of Fame.
The O2 chief executive Ronan Dunne has warned that the UK mobile market needs to adopt a “co-operative” approach to avoid further constraints and delays to the 4G auction.
Google has seen a significant rise in searches from mobile devices – up 30% quarter on quarter.
Sales of tablet devices will hit 58 million units by 2014, according to In-Stat.
Dean Wilson, UK managing director at Active International, says as we leave the noughties and get stuck into the teens, expect more change and plenty of ‘Teenage Kicks’ reverberating loudly in the TV mosh-pit.
Neil Perkin, founder of Only Dead Fish, says engaging audiences is arguably more important than it has ever been – an engaged audience interact more, come back more often, and are more likely to pass your content on. An engaged audience commands higher yields from advertisers. And all of that has pound notes attached to it.
Rupert Murdoch plans to extend The Daily’s two-week free trial (sponsored by Verizon) for “several more weeks at least”, according to paidContent.org.
Liz Nottingham, chairman of the IPA People Management Group, HR director at Starcom MediaVest Group and country talent & transformation officer at VivaKi, on the importance of thinking diagonally…
Simon Andrews, founder of the full service mobile agency addictive!, on mobile advertising, mobile video and mobile money…
