The AOP conference saved some of the best to late on Friday with an address by Jay Altschuler, Global Media Communications Planning Director of Unilever that illustrated a range of creative – and sometimes slightly quirky – thinking around digital solutions, with an emphasis on mobile.
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Luke Aviet, UK managing director at online content distributor goviral, explains how we can use analytics technology to target online video campaigns more effectively – and even to re-work TV commercials.
On a day when traditional media was boosted by the latest AA figures – albeit from a low base – I came to the AOP’s Digital Publishing Summit in the hope of telling Newsline readers something new about this industry. Sorry – I can’t… so far!
Google reveals extent of success in its newest ‘billion dollar businesses’ of display and mobile advertising.
September was another poor month for the daily newspaper market, with circulations continuing to decline compared with this time last year.
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, discusses Google’s focus on location; Twitter’s global growth; and innovation around SMS…
TV continues to lead advertising’s economic recovery, with overall UK adspend up 11% in Q2 2010 – the biggest single quarter growth for a decade.
… David Hulbert, director at Ravensbeck, explains how market researchers can help business leaders make the right decisions in uncertain times.
The Future Foundation’s Karen Canty says media companies have long since realised the value of being open to criticism: “Sheer likeability is a seriously precious state these days” …
The latest Mobile Executive Report, updated to include the most recent forecasts, with graphs and data tables.