James Whitmore, MD at Postar, sees mobile measurement techniques as an industry changing research tool, someone just needs to accept the challenge…
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Mobile TV is expected to grow at a CAGR of more than 47% during 2010-2013, according to RNCOS’ Global Mobile TV Forecast.
Pearson has reported a 12% year on year revenue rise at the FT Group, publisher of the Financial Times.
ITV1’s This Morning has made history today – it is the first British programme to feature product placement following a £100,000 deal with Nescafé to promote a coffee machine.
I consume a lot of media, fact. And it’s not because I work in media, it’s because my whole day revolves around all-things-media. I’m probably a perfect target for advertisers…
… Regression analysis can help answer this question and more.This whitepaper written by the team at Adalyser explores regression analysis and applies it to a real world advertising scenario.Click here to download the ‘How spend on TV Advertising drives web visits using Regression Analysis‘ whitepaper.
Katherine Page, technical consultant for the National Readership Survey, says for the majority of young women the print ‘magazine experience’ is still a relevant one, regardless of how else they consume media…
The penultimate episode of Marchlands secured the peak-hour ratings with more than 5.7 million peak viewers last night.
The latest NRS figures for January to December 2010 reflects a poor 12 months for the national newspaper market – with all titles, both Daily and Sunday, seeing their readerships decline compared to 2009’s numbers.
Apple has reportedly halved the minimum spend for its mobile advertising platform iAd from $1 million to $500,000.