GfK MRI is set to change its magazine survey to include digital consumption on all platforms, including the web, digital editions received via email, smartphone apps, e-readers and tablets.
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James Myring, director of media and internet research at BDRC Continental, comments on the ever-growing world of piracy: “We know piracy is big when even the porn industry is worried about it”…
News Corporation is planning to launch its digital news platform before Christmas, said to be called ‘Project Alesia’ internally.
Dean Wilson, UK managing director at Active International, gives some practical advice for media agencies looking to form partnerships with corporate trade companies (which allow brands to sell under-performing assets in return for trade credits)…
The Apprentice made a banging comeback to BBC One last night, pulling in more than 6.6 million peak viewers during the all-important 9pm to 10pm slot.
In response to Raymond Snoddy’s latest local TV solution, Robert Kenny, MD at Human Capital, talks numbers: “Perhaps I’ve just had a bad pint, but local TV economics still give me a headache”…
IMD and Clearcast have extended their partnership in a bid to develop a data transfer system for VoD platforms.
Raymond Snoddy believes he has found the solution to the local TV conundrum – something, he says, that has been under our noses all along and would work (a light-bulb moment that happened in a pub on the way to a QPR game no less)…
In the run up to MediaTel Group’s Future of National Newspaper event last week, Toluna ran an instant 3-hour online poll with 1,000 respondents. Click here to see the results…
Ipsos MediaCT’s Gareth Deere unveils some interesting insights from a recent user-centric trial, which measured respondent’s mobile media consumption…