News International’s pilot men’s magazine Jam will be included in the News of the World on 6 March, according to Media Week.
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Simon Andrews, founder of the full service mobile agency addictive!, on new partnerships, the Mobile World Congress, and Apple Vs Google…
Jim Marshall says love him or hate him, Rupert Murdoch is probably the world’s most innovative and progressive media man. Who knows whether The Daily will prove to be a success or not but interactive newspapers will develop as a result of Murdoch’s risk – giving him (quite rightly) significant influence and ownership of the market.
Euan Mackay, associate director at Kantar Media, assesses the state of the men’s magazine market and considers some future paths for publishers…
Social media has entirely transformed the concept of consumer engagement, so how do brands keep up? Jason Bacon, head of digital, G2 Joshua, gives some practical advice…
