Live, linear UK TV viewing figures for 2010 were the highest since records began, increasing by more than two hours a week, according to Thinkbox.
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Channel 4’s Big Fat Gypsy Wedding attracted more than 6.5 million peak viewers during last night’s all-important 9pm to 10pm slot.
Marketing and media have to change and consumer engagement has to become the focus for judging campaign success, according to a new white paper by Martin Hayward, Patrick Barwise and Alan Mitchell.
Raymond Snoddy says at first sight Hunt’s decision not to go for an immediate referral was politically crazy, naïve even, by appearing to succumb to special pleading on such a politically sensitive issue. However, the truth is rather more complicated and not at all what it appears to be…
By 2016, video on demand services will reach 70.1 million households (57%), up from the 51.1 million VoD households (44%) at the end of Q3 2010, according to MAGNAGLOBAL’s revised ‘On-Demand Quarterly’ forecast.
The Outdoor Advertising Association has relaunched under the new name Outdoor Media Centre.
In response to Claire Myerscough’s recent article, Brian Jacobs, director at BJ&A, says the way forward is to sell audiences online, but there needs to be a degree of commonality in the way in which those audiences are defined.
Facebook has launched a new user generated ad option, which allows marketers to use messages from their ‘likes’ community to push visible promotions.
The Independent is set to double its ad rates by bundling space in its new spin-off i, promising a combined circulation of 340,000, according to the Guardian.
BBC One’s Silent Witness continued with more than seven million peak viewers during last night’s all-important 9pm to 10pm slot.