“Digital pennies will remain pennies forever,” according to Claire Enders. Speaking at MediaTel Group’s Future of National Newspaper seminar on Friday, Enders told a room full of newspaper execs to “stop talking about digital”.
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In response to Derek Jones’ Standing out in a world of TV clutter article, David Spon-Smith, consultant at Accenture, joins John Billett’s discussion – Is television out of touch when it comes to marketing itself?
News International’s Dominic Carter did not reveal the Times’ paywall numbers at last week’s Future of National Newspaper seminar, despite lots of probing. He did, however, say the numbers were “encouraging”.
Guardian News & Media’s Adam Freeman commented at MediaTel Group’s Future of National Newspaper Seminar: “We used to have long conversations with agencies about newspaper target audiences, but my people don’t now at all.”
Sunday night’s controversial X Factor decision show attracted an impressive high of more than 14.5 million viewers in its final 15 minute slot between 8.45pm and 9pm.
They came to talk about 2% of the business (paywalls) but left buzzing about 98% (print) and how it should be traded.
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, talks Google and display ads; the importance of location and search; linking mobile with TV and press; and finally M&S mobile commerce…Eric talks up mobile – againGoogle’s laser focus on mobile has been covered here plenty of times, so there… Continue reading Mobile Fix – Google; Facebook Places; and integration
BBC One’s New Tricks proved to the most popular Thursday night entertainment, with a high of more than 7.2 million viewers.
Helen Gawor, Connect Insight, says: “Online advertising effectiveness studies became a joke when one research supplier was asking respondents ‘Have you seen any advertising for X brand’ when the ad was clearly on the page hosting the research…when it’s bad, it’s really bad!”
Advertising expenditure is expected to increase by 5.3% this year and by 2% in 2011, according to new figures from the Advertising Association, which have been researched and compiled by Warc.