The Apprentice won the 9pm to 10pm prime-time ratings war once again last night with a peak audience of more than 7.2 million viewers.
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Jon Davies, GfK NOP Media, says mobile and research make a perfect partnership: “The technology’s centrality in so many people’s lives makes it an ideal and as yet, relatively under-used method of collecting research data”…
WAN-IFRA summit finds that the future is bright for the ‘ecosystem’ of e-reading mobile devices and tablet computers.
ITV1’s Live International Football coverage of the England v Montenegro goal-less game attracted more than 7.1 million peak viewers during the all-important prime-time slot last night.
Raymond Snoddy wonders if the latest witch-hunt against Rupert Murdoch has much substance: “The only real argument is that full ownership of BSkyB will give Murdoch direct control of too much money”…
Tom Ewing, social media specialist at Kantar Media, follows up on James Myring’s ‘The piracy arms race’ article, saying there is one voice in the piracy debate that continues to be unheard – the voice of the pirates themselves…
Ed Feast, managing director of MarketPlace, comments on the advantages and disadvantages of digitising out-of-home…
ITV1’s new Whitechapel was forced to share the all-important peak-hour ratings with BBC One’s long-running Spooks last night.
News International has appointed Katie Vanneck-Smith to the newly expanded role of CMO.
…Or to put it another way – “where has the media voice of the agency world gone?” asks HMDG’s Greg Grimmer.
