In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, discusses Google’s focus on location; Twitter’s global growth; and innovation around SMS…
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TV continues to lead advertising’s economic recovery, with overall UK adspend up 11% in Q2 2010 – the biggest single quarter growth for a decade.
… David Hulbert, director at Ravensbeck, explains how market researchers can help business leaders make the right decisions in uncertain times.
The Future Foundation’s Karen Canty says media companies have long since realised the value of being open to criticism: “Sheer likeability is a seriously precious state these days” …
The latest Mobile Executive Report, updated to include the most recent forecasts, with graphs and data tables.
The Apprentice won the 9pm to 10pm prime-time ratings war once again last night with a peak audience of more than 7.2 million viewers.
Jon Davies, GfK NOP Media, says mobile and research make a perfect partnership: “The technology’s centrality in so many people’s lives makes it an ideal and as yet, relatively under-used method of collecting research data”…
WAN-IFRA summit finds that the future is bright for the ‘ecosystem’ of e-reading mobile devices and tablet computers.
ITV1’s Live International Football coverage of the England v Montenegro goal-less game attracted more than 7.1 million peak viewers during the all-important prime-time slot last night.
Raymond Snoddy wonders if the latest witch-hunt against Rupert Murdoch has much substance: “The only real argument is that full ownership of BSkyB will give Murdoch direct control of too much money”…