Total television revenues were up across the board in September, with the exception of Channel 5.
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September saw viewing figures fall across the board, with all terrestrial channels posting declines aside from the newly restructured Channel 5.
On the face of it, ZenithOptimedia’s latest global ad revenue forecast headlines make positive reading – up from 3.5% to 4.8% for 2010; and the 2011 forecast increased too. However, reading deeper, this is tempered with not unexpected concerns over the next two years at least.
As new forecasts come out today from ZenithOptimedia and Magna, the forecasters continue to edge their predictions upwards.
The X-Factor continued to dominate the weekend viewing, with strong audiences of over 11 million for both Saturday and Sunday’s shows.
The AOP conference saved some of the best to late on Friday with an address by Jay Altschuler, Global Media Communications Planning Director of Unilever that illustrated a range of creative – and sometimes slightly quirky – thinking around digital solutions, with an emphasis on mobile.
Luke Aviet, UK managing director at online content distributor goviral, explains how we can use analytics technology to target online video campaigns more effectively – and even to re-work TV commercials.
On a day when traditional media was boosted by the latest AA figures – albeit from a low base – I came to the AOP’s Digital Publishing Summit in the hope of telling Newsline readers something new about this industry. Sorry – I can’t… so far!
Google reveals extent of success in its newest ‘billion dollar businesses’ of display and mobile advertising.
September was another poor month for the daily newspaper market, with circulations continuing to decline compared with this time last year.