In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, asks whether Apple can continue to dominate the market; if Google stands a chance of creating a browser-based world; or if the search giant can possibly compete with Facebook…
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US spending on mobile display ads is expected to almost quadruple over the next five years, growing from $313 million to more than $1.2 billion in 2015.
BBC One’s coverage of the World Cup final between Spain and Holland pulled in more than four times as many viewers as ITV1 last night.
The latest IPA Bellwether Report, for Q2 2010, shows that budgets for nearly all main categories were revised down in the second quarter, with online and direct marketing the exceptions.
Five has pulled out of Project Canvas, the TV on-demand joint venture from ITV, Channel 4, BT, TalkTalk and Arqiva.
The majority of US online video viewers think online video ads are at least as acceptable as television ads, according to the results of a survey from Frank N Magid Associates.
In response to Nick Manning’s “Blueprint for a new business model” article, Vic Davies, senior lecturer and course leader at Bucks New University, explains why the industry shouldn’t worry about ending up in South Wales – when in fact, it is much more likely to find itself in Neverland, being “a Peter Pan industry that never grew up, whilst those around it did”…
David Fieldhouse, strategy director and co-founder of Lucidity Mobile, says Apple’s new mobile ad network iAds is not a “silver bullet”, despite offering the creativity, targeting and standards advertisers crave…
BBC One’s new Traffic Cops series secured the all-important peak-hour top spot last night with a high of more than 4.2 million viewers.
Will Lewis, former Daily Telegraph editor-in-chief, has joined News International as group general manager.