James Cridland, a radio futurologist, says “extra” is beginning to be the theme of the quarterly RAJAR radio audience figures…
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RAJAR figures for Q3 2010 saw another stellar performance from commercial radio, which gained half a million new listeners across national and local stations.
Digital Radio put in a strong performance once again this quarter, posting substantial increases in weekly reach and DAB set ownership.
At first look it seems as if Chris Evans has not had a great RAJAR, losing 341,000 listeners quarter on quarter. However, on closer inspection he only has 5,000 less listeners than his predecessor, Terry Wogan did a year ago.
Magic 105.4 has re-claimed the top spot in London after losing out to Heart 106.2 FM in last quarter’s RAJAR release.
BBC Radio 2 still has the highest number of national listeners despite a small drop in reach during Q3 2010.
Commercial Radio has enjoyed yet another good RAJAR release, gaining half a million new listeners across national and local stations.
Understanding the complex and mysterious algorithms used by Facebook has become a holy grail for advertisers and casual users alike.
Helen Keable, investment director at Manning Gottlieb OMD, wonders whether we have been temporarily dazzled by the bright lights of “scale” and lost sight of why we really value local radio…
Raymond Snoddy thinks the launch of i is one sign of a new confidence in print… “The hangdog look has gone and there is mounting evidence that advertising will continue to return – as long as the government doesn’t manage to engineer a double-dip recession”.