UKRD’s chief executive William Rogers has called for Ed Vaizey to scrap the 2015 digital switchover target following “hugely disappointing” DAB listening figures in last week’s RAJAR release.
Showing 19241-19250 of 63,441
More Uk articles
The latest research from Ipsos OTX MediaCT says that rather than beating the iPhone, Android looks like it is beating everyone else… but the ultimate winner in the evolving Android and iPhone story is the consumer!
In response to Tess Alp’s comment – The potential for TV + mobile is something to celebrate not an excuse to carp – Simon Andrews, founder of the full service mobile agency addictive!, uses Robert Heath’s work to support his original point.
In response to Simon Andrew’s latest Mobile Fix, Tess Alps, CEO of Thinkbox, says “if TV ads don’t work how come you’re expecting people to pick their mobiles to interact with them?”
ITV1’s new five part drama Marchlands started on a high of 6.2 million viewers last night.
Simon Andrews, founder of the full service mobile agency addictive!, says that while TV has hung onto eyeballs, TV advertising has lost for the war for attention…
Commercial radio as a whole will be pleased with the year on year performance, despite the slip back in share vs the BBC this quarter. Within this set of figures though, there are some clear winners.
If I was an analogue radio operator, these figures would scare me. Digital-only stations’ numbers are going up and digital listening is a growing percentage of heritage stations’ audience – in London often 25% to 40%.
Digital has emerged as the star of today’s RAJAR results with almost 4 million more people tuning in via DAB than this time last year – a really promising step in the right direction for switch-over.
A little later than expected Rupert Murdoch personally launched News Corp’s $30 million iPad investment yesterday, The Daily – “an entirely new category of delivery and consumption… the most immersive and unique experience available”.