Lisa Rokny, head of digital development at CBS Outdoor Limited, explains why media channels need to link traditional environments with digital solutions, and integrate communications planning, media and creative agencies to succeed in the new media landscape: “People and process are the real barriers not media or technology”…
More Uk articles
Raymond Snoddy on paywalls: “Everyone in the media business, with the possible exception of immediate rivals, is praying that somehow, against all odds and conventional wisdom, the Murdoch hunch will prove to be right…
Ian Hitt, managing director of Epsilon International EMEA, goes back to basics to create brand loyalty – “send a simple email that provides consumers with the right information at the right time”…
There is much speculation around the American press in the last day or so regarding a deal struck between Apple and Rovi.
Technology companies are seeking a foothold in the television advertising market. According to an article in the Wall Street Journal, technology companies are looking to offer ads on their connected-TV services.
A high of more than 5.6 million viewers tuned in to the BBC One during last night’s 9pm to 10pm peak-hour to see the latest series of Spooks.
Neil Perkin, founder of Only Dead Fish, explains why in a world submerged by endless information, quality content curation has a high value…
informitv’s William Cooper comments on the new Toshiba and Netgem ‘multifunction adapter’ (set-top box) – the latest development in the exciting world of internet-enabled television…
By common consent, the media agency business model is not in the best of health. Is some kind of burnout going on? And are agencies really ‘in a deep hole’?
News International and Sky will control 50% of the newspaper and television markets by somewhere between 2015 and 2020, according to media analyst Claire Enders.
