Orange has teamed up with Universal Music and Channel 4 to launch a new pay as you go package that offers customers free music when they top up their mobile phones.The new initiative, Orange ‘Monkey’, will give customers free and easy access to a catalogue of songs and free texts streamed through any mobile handset… Continue reading Orange launches free music package
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Channel Five has signed up to Project Canvas, the joint venture between the BBC, ITV and BT to bring on-demand viewing to digital TV services Freeview and Freesat.Five, the project’s first new partner, said it sees Canvas as “critical to the long-term future of subscription-free TV,” according to reports.“Project Canvas is an important step forward… Continue reading Five signs up to Project Canvas
BSkyB plans to launch Europe’s first ever 3D TV channel with films, entertainment shows and sports content in the UK next year.The satellite broadcaster has decided to bring its 3D roll-out programme forward following the increased numbers of Sky+ HD subscribers, according to reports.Over the last year, BSkyB has doubled the number of customers with… Continue reading Sky to launch a 3D TV channel
BSkyB has reported a 6% ad revenue decline for the year to the end of June, down to £308 million from £328 million in the previous year.However, despite being down, the satellite broadcaster’s results show it is outperforming the commercial TV market, which was suffered an overall fall of 13%.The Murdoch-owned company was also pleased… Continue reading Sky reports 6% ad revenue decline
The latest report from Whitevector looks at the processes involved in analysing online discussions.A successful online discussion analysis project starts with a clear understanding of how the final, produced information will be used in marketing decision making. Even though just monitoring interesting online discussions is valuable in itself, significantly greater value can be achieved if… Continue reading Whitevector: Analysing online discussions – getting started
Microsoft has launched a new online TV player for UK broadband customers in a bid to fill the gap in the market left by the failed venture between BBC Worldwide, ITV and Channel 4, Project Kangaroo.The US software company also hopes its new VoD offering, which will broadcast shows such as Shameless, The Young Ones… Continue reading Microsoft launches UK video player
ITV1 stole the show once again when the it came head to head with BBC One’s Tuesday evening crime series last night.Car Crime UK, which forms the second part of ITV1’s much-publicised new Tuesday evening crime show line-up, pulled in a high of more than 3.8 million viewers and a 17.4% average share between 9pm… Continue reading Overnights: ITV1 wins the crime time ratings war
The National Readership Survey has unveiled new-look branding today – the culmination of a six-month review.The review was carried out by CEO Mike Ironside in association with partners including Yarrington and Ignition.“The logo is designed to reflect the importance of NRS survey data and its place in the media measurement space, while the blue and… Continue reading NRS unveils rebrand
Neil Jones, group sales director, Promotion Space Group, on the opportunities provided by destination media and experiential marketing.
Time Warner now has 100% ownership of AOL after buying back Google’s 5% stake for $283 million.Google bought the shares in AOL for $1 billion in 2006 but the investment’s value has dropped significantly since then, according to reports.Time Warner’s purchase values AOL at less than $5.66 billion, excluding a cash distribution of unspecified size,… Continue reading Time Warner buys back AOL stake
