More Uk articles

Magna’s 2009 US Media Advertising Revenue Forecast predicts that US ad revenues will decline by 14% this year. Ad revenues are predicted to fall from a total of $189 billion in 2008 to $161 billion this year. However, the report adds that the decline has bottomed out in first half of the year, with the… Continue reading Magna forecasts 14% drop in US ad revenue

The rate of decline in UK marketing spend has eased for the second quarter in a row, according to the IPA’s latest Bellwether survey. The 2009 Q2 report links the easing to an improvement in business confidence, with companies surveyed reporting that their financial prospects have improved for the first time since the first quarter… Continue reading Bellwether Report: Marketing budgets cut at slower rate in Q2

BBC One’s five-part Torchwood – Children of the Earth sci-fi series secured the top spot on Friday evening with a high of 5.8 million viewers and a 26.7% average share.However, the final part of the Doctor Who spin-off, which aired every evening last week, pulled in less than the first and penultimate episodes.Thursday night’s Torchwood… Continue reading Overnights: Final Torchwood attracts 5.8m viewers

New research from the IAB has found that “consumers are happy to receive mobile advertising if it is delivered on their terms”.Mobile Advertising Research UK: Facts and visions on and by the market found that 54% of respondents find mobile an easy channel to communicate and interact with brands of their preference and would send… Continue reading Consumers “happy to receive mobile advertising”

The rate of decline in UK marketing spend has eased for the second quarter in a row, according to the IPA’s latest Bellwether survey.The 2009 Q2 report links the easing to an improvement in business confidence, with companies surveyed reporting that their financial prospects have improved for the first time since the first quarter of… Continue reading Bellwether Report: Marketing budgets cut at slower rate in Q2

Virgin Media has confirmed that it is still reviewing a number of interest-based advertising options, including Phorm’s targeted ad service Webwise.Virgin is the third and only remaining potential UK ISP partner, which could trial or launch Phorm’s controversial behavioural targeting service, following BT and TalkTalk’s decision to pull out of their agreements last week (see… Continue reading Virgin is still reviewing Phorm

ITV hopes to boost revenue streams by charging viewers to access online clips from popular programmes such as Britain’s Got Talent.Speaking in a radio interview, ITV’s chief Michael Grade said the broadcaster is likely to implement a micropayment scheme as early as next year.He confirmed that ITV wants to charge between 10p and 50p per… Continue reading Grade: ITV will charge for online clips

Daily Newspaper MarketThe daily newspaper market was up by almost 1% period on period in June, although it was down by 2.5% on June 2008, according to the latest ABCs.The Daily Star managed to record the strongest year on year circulation increase in June and was also up period on period. National Newspaper ABC Figures… Continue reading ABC National Newspaper Round-Up: June 2009

The latest ABC figures show that the London Evening Standard‘s circulation was up by around 12% month on month in June, taking its total to an impressive 236,075 copies.Looking at the afternoon freesheets, the London Lite saw its distribution remain static period on period at just under 401,000 copies, while thelondonpaper was down by around… Continue reading Evening Standard’s circulation up 12% month on month

Telegraph Media Group has revamped its mobile site to give readers access to Telegraph.co.uk and Telegraph TV.The new-look site, m.Telegraph.co.uk, now offers Telegraph TV content and features a site-wide mobile search function as well as improved usability.The mobile site will also offer new ad formats to commercial clients, including banner placements, Google Ad sense and… Continue reading Telegraph revamps mobile site