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Mobile adspend was up 99.2% year on year in 2008, hitting £28.6 million, according to a new study by the Internet Advertising Bureau and PricewaterhouseCoopers.The research shows that paid-for-search advertising on the mobile internet accounts for £14.4 million, 50.2% of all mobile advertising spend, while mobile display advertising – which includes banners, text links, tenancies… Continue reading IAB: UK mobile adspend hits £28.6m in 2008

BSkyB has criticised the BBC Trust’s decision not to conduct a full market impact review of Project Canvas and said the proposed service is “likely to qualify” for an OFT investigation.BSkyB argued that the BBC’s proposals for the joint broadband TV venture with ITV and BT are not clear enough for a proper consultation, which… Continue reading BSkyB criticises handling of Project Canvas

Clear Channel Outdoor has reported a 25% year on year fall in revenues in the first quarter of 2009, from $775.6 million to $582.2 million.The company’s international division – including the UK – suffered a 29% revenue decline year on year in Q1, down to $312 million.It said the loss was primarily attributable to a… Continue reading Clear Channel Outdoor reports Q1 fall in revenues

UKRD has outbid Hallwood Financial to take control of The Local Radio Company. Both bidders increased their offers yesterday, with UKRD raising its offer price to 4 pence a share from 3.25 pence a share, while Hallwood upped its from 4 pence a share to 5 pence a share. Hallwood’s latest offer was a 54%… Continue reading UKRD takes control of The Local Radio Company

Ashley Tabor, Global Radio’s chief executive, expects the radio group to hold its underlying operating profits flat for the 12 months to the end of March. Tabor said Global, which owns stations including Classic FM and Capital, will report underlying profits of around £31 million despite seeing a 20% downfall in advertising revenues for the… Continue reading Ashley Tabor predicts steady profits for Global Radio

Advanced TV advertising in the United States is poised to generate modest growth starting in 2010, according to a new report from Magna. Magna’s definition of advanced TV advertising includes Video on Demand (VOD), requests for information (RFIs), long-form showcases, DVR advertising, interactive program guide advertising, addressable advertising, creative versioning and advanced trafficking systems. It… Continue reading US advanced TV advertising to generate modest growth in 2010

New research from Hitwise has revealed that Google accounted for 72.4% of all US searches conducted in the four weeks ending 25 April 2009. Yahoo! Search, MSN Search and Ask.com received 16.3%, 5.7%% and 4%, respectively. The remaining 49 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.4% of US searches. Percentage… Continue reading Google increases share of US searches in April

Britain’s Got Talent remained the highlight of the weekend with a peak audience of nearly 12 million viewers on Saturday evening.Over 11.1 million average viewers tuned in to see more hopefuls audition for a chance to perform at the Royal Variety Show in front of judges Simon Cowell, Amanda Holden and Piers Morgan, securing ITV1… Continue reading Britain’s Got Talent hit a high of almost 12m viewers

The Evening Standard is launching the next stage of its advertising campaign in support of today’s relaunch as the London Evening Standard.The activity, created by McCann Erickson, includes a 60 second TV ad and a print and outdoor campaign featuring the words “we promise”, with the next stage set to feature outdoor and bus-side ads… Continue reading Evening Standard relaunches today with promises of better behaviour

iPlayer enabled Freeview boxes should be available for Christmas, with HD Freeview boxes ready to launch in time for next year’s World Cup.Ilse Howling, managing director of Freeview, said that almost 14 million homes have HD-ready televisions adding that she believes there will be significant demand for the upgraded boxes.“Freeview HD is what people are… Continue reading iPlayer Freeview boxes to launch for Christmas