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ITV is launching an on-air campaign to drive viewers to the revamped Coronation Street website.From 15 July, ITV1 and ITV2 will air a 60-second trail produced by ITV’s in-house creative team, featuring Corrie character Norris Cole.The new site, which has been redesigned to make it more user friendly, is intended to give fans more opportunities… Continue reading ITV launches on-air campaign for Corrie website

In his second monthly column for Newsline Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, starts his family holiday considering his excess baggage… and the future of magazines.Sat on my sun lounger on the Grimmer family holiday, I am turning my mind and indeed iPhone thumbs to the thought of the death of magazines. Are… Continue reading Greg Grimmer – Magazines in the departure lounge?

McGraw-Hill has put its weekly New York-based publication BusinessWeek up for sale.The magazine, which claims to have around 4.8 million readers in 140 countries, lost 30% of its advertising revenue in Q2 this year, according to reports.McGraw-Hill has appointed investment bank Evercore Partners to sell the title, which has almost 190 editorial staff under editor-in-chief… Continue reading BusinessWeek is on the market

Operating profits at the BBC’s commercial division, BBC Worldwide, fell 27% year on year to £85.7 million in the year to the end of March. However, the figures, revealed today in the Corporation’s annual report, also show that revenue was up 9.5% year on year, passing the £1 billion mark. BBC Worldwide said that profits… Continue reading Operating profits fall 27% at BBC Worldwide

US marketers are forecast to increase their social network ad spending 13.2% in 2010, to $1.3 billion. According to new figures from eMarketer, however, paid advertising on online social networks in the US is expected to fall 3% in 2009, as a result of the poor economy and various difficulties at MySpace. Debra Aho Williamson,… Continue reading US social network ad spending to increase

Mobile Instant Messaging (MiM), an application that allows mobile phone users to message one another via the internet, has grown by over 190% in the last 12 months, according to new research by Aegis Media.The marketing communications group forecasts that MiM will continue growing as more service providers enter the market and consumers become more… Continue reading Aegis: Mobile Instant Messaging up 190%

Jimmy McGovern’s drama The Street returned to BBC One with an impressive 5.4 million peak viewers last night.The first episode in the six-part drama, starring Bob Hoskins as pub landlord Paddy, attracted over 5 million average viewers and a 22.3% audience share when it came head-to-head with ITV1’s new drama during the all-important 9pm to… Continue reading Overnights: BBC One wins the battle of the new dramas

Shortlist Media is set to launch a free weekly magazine aimed at affluent 20 to 40 year-old female commuters with content “written with a zip and style that will make it stand out in the market”.Shortlist plans to launch Stylist, which will be headed up by former More! editor Lisa Smosarski, by early autumn with… Continue reading Shortlist to launch free women’s weekly

The rate of decline in UK marketing spend has eased for the second quarter in a row, according to the IPA’s latest Bellwether survey.The 2009 Q2 report links the easing to an improvement in business confidence, with companies surveyed reporting that their financial prospects have improved for the first time since the first quarter of… Continue reading Bellwether Report: Marketing budgets cut at slower rate in Q2

Virgin Media has confirmed that it is still reviewing a number of interest-based advertising options, including Phorm’s targeted ad service Webwise.Virgin is the third and only remaining potential UK ISP partner, which could trial or launch Phorm’s controversial behavioural targeting service, following BT and TalkTalk’s decision to pull out of their agreements last week (see… Continue reading Virgin is still reviewing Phorm