Jason Lark, MD at data enhancement and hygiene specialist Celerity, looks at how the economic downturn could prove a positive effect on the marketing industry…We could be forgiven at this time for believing that the marketing industry, like many others, is doomed to suffer disaster after disaster in 2009. Caught up in a downwards economic… Continue reading Seize the Day – Make the most of the recession and secure business success
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Advertiser body ISBA is producing a new guide to give clients a better understanding of how to work with digital agencies.ISBA has worked with two leading digital agencies, Dare and i-level, to produce the 50-page guide for its members.Launched next Monday at a special seminar for more than 100 advertisers, it will look into the… Continue reading ISBA launches guide to working with digital agencies
The Competition Commission has blocked the launch of Project Kangaroo – the joint video-on-demand service from BBC Worldwide, ITV and Channel 4.In December, the Commission published a provisional report to say that the proposed service would “restrict competition” in the UK, claiming that the venture would be “likely to result in a substantial lessening of… Continue reading Competition Commission “stops” Kangaroo
AOL has appointed former Yahoo! executive Greg Coleman as president of its ad business Platform-A.Coleman, who will report directly to AOL president and chief operating officer Ron Grant, is set to replace Lynda Clazirio.He will be responsible for driving branded display sales across the group, which includes AOL.com, AIM, MapQuest and Advertising.com’s third party networks.Coleman… Continue reading AOL appoints Coleman as new Platform-A president
Sky has retained the television rights to four of the six Premier League broadcast packages after agreeing to pay a figure thought to be in excess of £1 billion.The Premier League announced late last night that it had awarded Sky four of the six packages on offer, each of 23 games.It is understood that the… Continue reading Sky retains rights for biggest Premier League games
A new survey by the Advertising Standards Authority (ASA) has found that over 99% of ads for video games comply with its rules.The survey, conducted in response to concerns raised by Dr Tanya Byron in her report Safer Children in a Digital World, looked at 241 ads for video games, with just one considered in… Continue reading ASA finds video game advertising plays by the rules
GMG Radio has appointed Jay Crawford and Steve Collins as brand programme directors of its Smooth and Real Radio networks.Crawford, currently programme director of GMG Radio in Scotland, takes charge of Real Radio, while Collins, programme director of Smooth Radio in the north-west, will oversee the Smooth Radio brand across the country.Two more stations will… Continue reading GMG Radio appoints Smooth and Real brand directors
New media owner Lighthouse Advertising has announced the launch of the UK’s first ever hospital poster advertising platform, aimed at targeting over 13.3 million consumers a year.The company, which offers advertising space in the form of six sheet posters, has acquired the exclusive rights to promote poster campaigns on NHS premises in the UK.Lighthouse currently… Continue reading First UK hospital poster sites launch
The Competition Commission has completed its enquiry into Project Kangaroo and will unveil its findings tomorrow morning.Kangaroo – the joint video-on-demand service from BBC Worldwide, ITV and Channel 4 – was referred to the Competition Commission by the Office of Fair Trading in June last year, with the Commission’s inquiry delaying the launch of the… Continue reading Kangaroo report published tomorrow
Tatler editor Geordie Greig has been appointed editor of London’s Evening Standard.Greig replaces Veronica Wadley, who has been at the paper since 2002. In a statement, the Standard said that she is leaving “pursue new interests in journalism”.Greig, 48, has been editor of society magazine Tatler since 1999. He has also worked for the Daily… Continue reading Greig appointed Evening Standard editor
