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Telegraph Media Group (TMG) has signed a deal with InSkin Media to offer brands a new ad format.The new format wraps an ad around a publisher’s media player, allowing visitors to click on a brand’s ad while still viewing the video.TMG has signed agreements with BUPA and Warner Music to run their ads across videos… Continue reading TMG signs video ad deal

The Evening Standard is testing a new distribution strategy that could see it offer free and heavily discounted copies of the 50p paper outside train and tube stations.Currently undergoing secret testing, the new strategy would see free copies distributed outside train and tube stations, upmarket restaurants and West End theatres, with vendors paid fixed hourly… Continue reading Evening Standard could offer free and discounted copies

New research from comScore has revealed that the number of US mobile game downloaders grew 17% from November 2007 to November 2008, when 8.5 million people, or 3.8% of mobile subscribers, downloaded a game to their mobile device. Mark Donovan, comScore senior analyst, said: “The rapid growth in smartphone adoption in the United States has… Continue reading Number of US mobile game downloaders grows 17%

Not even a global financial meltdown can stop the growth of IPTV, according to a new report. Despite the worldwide economic crisis, subscribers to telco TV, which includes TV delivered by telecom operators via IP as well as other technologies, will grow more than three-fold by the end of 2012, reports In-Stat. In several key… Continue reading Financial meltdown not expected to affect IPTV growth

UBC is to sell its traffic and travel news business to US radio company Global traffic Networks for £9 million in cash. The deal was meant to be finalised last year but was not completed due to what UBC called the unfavourable economic conditions at the time. The deal is now on again, however, with… Continue reading UBC to sell commercial division

January saw the release of the IPA’s latest Bellwether survey, which found that in Q4 2008 annual marketing budgets were revised down to the greatest extent ever recorded in the report’s nine-year history. The cut was the fifth successive quarterly reduction in spend, and 2009 is set to see further cuts, said the report (see… Continue reading INSIGHTanalysis: Media Healthcheck – January 2009

The online gaming site category in the US has grown 27% during the past year to 86 million visitors in December 2008, while the total time spent playing PC-based online games jumped 42%, new research has found. According to the analysis of US usage of online game sites by comScore, Americans’ total share of internet… Continue reading Growth in US online gaming

Specialist radio group UBC is to sell its traffic and travel news business to US radio company Global Traffic Networks for £9 million in cash.A deal was going to happen last year but was not completed at the time due to what UBC said were unfavourable economic conditions.However, both companies have now entered into a… Continue reading UBC to sell traffic and travel news business

Five chief executive Dawn Airey is surprised at the hostility towards a Channel 4/Five merger, calling the proposal a “credible solution” to Channel 4’s funding gap.In an interview with the Sunday Times, Airey also voiced doubts as to whether a Channel 4 partnership with BBC Worldwide would be of long term benefit to the broadcaster.“Merging… Continue reading Airey: Channel4/Five merger credible solution to funding gap

Over three quarters (78%) of the UK’s most trusted brands regularly publish a customer magazine, new research from Royal Mail has revealed.Organisations including British Airways, Tesco, Virgin, Norwich Union, British Gas and AA were all recently named trusted brands within their respective categories (non-FMCG categories) by Reader’s Digest annual survey. They were also found to… Continue reading Over three quarters of trusted brands publish customer magazines