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US online advertising revenues reached almost $5.9 billion for the third quarter of 2008, up 11% compared with the same period last year, according to The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). The IAB Internet Advertising Revenue Report also shows that the Q3 2008 figures are 2% higher than the Q2 2008 results, and… Continue reading US online ad revenues reached almost $5.9 billion in Q3

Total UK ad spend will fall by 12% in 2009, according to a new report from Enders Analysis. The report also forecasts that UK newspaper advertising revenues will fall by 21% next year. Newspaper display ads will be down 22% in 2009 and classifieds down about 19%, said Enders Analysis. Growth will not return to… Continue reading UK ad spend to fall by 12% in 2009

Warner Bros has appointed Channel 4’s Polly Cochrane to the newly created role of group marketing director for its UK division.Cochrane will be responsible for marketing across Warner Brothers UK film, home video, TV, digital, games and consumer products, according to reports.She will report directly to Warner Bros UK president and managing director, Josh Berger,… Continue reading Warner Bros appoints former C4 marketing head to new role

Guardian.co.uk has become the first national newspaper website to attract 25 million unique users, according to data released by ABCe.All of the national newspaper websites audited by ABCe saw an increase in traffic, with four now boasting over 20 million users. Coverage of the US Presidential elections no doubt drove people online in increased numbers.Yet… Continue reading Guardian.co.uk breaks 25m mark

News Corporation’s Sky News and Times Online have launched a joint video project this week.The venture will see Sky News, who already provides videos for Times Online, share production duties with The Times and The Sunday Times.Some of the videos produced and branded by the two groups will also appear on the Sky News website,… Continue reading Sky and Times Online launch new video partnership

The UK is one of the most digitally advanced nations in the world, according to new research from Ofcom.Not only do 86% of UK households now have digital TV on their main set, but services like HDTV and digital video recorders are also growing in popularity.The latest Ofcom research, its third International Communications Market Report,… Continue reading UK leads digital TV revolution

Over half (55%) of European internet users are now online every day, new research from the European Interactive Advertising Association (EIAA) has found.According to the research, three quarters (75%) are using the internet during their evenings and 51% of Europeans (up 13% from last year) are on the web at the weekends.Almost half (49%) of… Continue reading 55% of European internet users online every day

WPP’s chief executive, Sir Martin Sorrell, said he will continue to invest in emerging markets, such as India, China and Brazil next year.Speaking at the Morgan Stanley annual technology, media and telecoms conference, Sorrell said WPP will be cutting costs elsewhere to invest in emerging countries where WPP is strong.He said: “We will have to… Continue reading Sorrell: WPP will continue to invest in emerging markets

IPC’s compact weekly TV magazine title, TV easy, is set to relaunch in a bigger size format on November 25.TV easy‘s new size, of 255mm by 190mm, will still remain the most compact in the market but will have extra space for more features, pictures and ads.The magazine’s content will continue to offer a mix… Continue reading TV easy goes large

Daily Mail & General Trust’s regional business Northcliffe Media saw revenues fall 28% year on year in October. DMGT said total ad revenue at Associated Newspapers, publisher of the Daily Mail, fell 10% year on year in October. It added that it was difficult to predict trading performance at Associated for the next few months,… Continue reading Northcliffe Media revenues down year on year