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Daily Newspaper MarketThe NRS figures for April to September 2008 show that Britain’s daily national newspaper market was down 0.7% year on year in September.However, in the daily Quality sector, the Guardian and the Times both added an impressive number of readers year on year, while the Daily Telegraph was also up.The Sun recorded a… Continue reading NRS National Newspaper Round-Up: April – September 2008

Newsline attended IAB’s Engage conference in London yesterday.Key speakers included Yahoo! boss Jerry Yang and the culture secretary Andy Burnham.Reports to follow throughout the day …

Trinity Mirror has reported a 20.1% drop in its group ad revenues since the end of June, with property ad income falling by almost 50%.The newspaper group’s property ad revenue fell by 46.4% year on year, while recruitment ad income dropped 27% in the 17 week period from the end of June to October 26,… Continue reading Trinity Mirror ad revenue slumps

Sky is set to sell mobile advertising around its content in a bid to offer advertisers cross-platform opportunities and push into the commercial mobile sector.The mobile ad deals across the T-Mobile and Vodafone portals will kick-start this week with ads for Fiat and Adidas.This is one of the first times a content owner has taken… Continue reading Sky takes charge of its mobile ad sales

WPP has signed a definitive agreement to swap certain assets with The Nielsen Company, which will allow the group to complete its £1.1 billion takeover of Taylor Nelson Sofres (TNS).The deal will see WPP give up its 50% stake in Nielsen, which will mean Nielsen will now own 100% of the international television audience measurement… Continue reading WPP and Nielsen agree to swap assets

Johnston Press has today reported a 15.5% decline in its total advertising revenues compared with the same period last year. Johnston confirmed its ad revenue loss is due to “substantial declines in property advertising combined with significant falls in employment and display advertising”. Over the past four months, the company has revealed year on year… Continue reading Johnston Press suffers 15.5% advertising decline

WPP has signed a definitive agreement to swap certain assets with The Nielsen Company, which will allow the group to complete its £1.1 billion takeover of TNS. The deal will see WPP give up its 50% stake in Nielsen, which will mean Nielsen will now own 100% of the international television audience measurement business AGBNielsen… Continue reading WPP and Nielsen agree to swap assets

US local interactive advertising is expected to show little or no growth, or a decline in 2009, according to Borrell’s new ‘2009 Outlook: Big slowdown begins for local interactive advertising’ report. For local interactive media, the advertising slowdown has started a year earlier than anticipated and shows no sign of improving quickly, says Borrell. The… Continue reading Local US Interactive Advertising Slows Down

Richard Woolfe is set to leave his role as Sky1 controller to join Channel Five in a newly created senior programming position.Five’s new chief executive, Dawn Airey, persuaded Woolfe to join her team as channel controller, in charge of commissioning, scheduling and strategy.Airey’s other recent hire, Jeff Ford, has been appointed as managing director of… Continue reading Richard Woolfe joins Five

Princess Productions has been awarded the multimillion pound contract for Channel 4’s youth strand T4.The company, which makes Channel 4’s Sunday Night Live and Five’s The Wright Stuff, managed to fight off competition from Done & Dusted and Eyeworks UK in the final round of the tender process.Eyeworks UK, formely known as At It, has… Continue reading T4 contract is awarded to Princess