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The first edition of “The Inside Line” focuses on the practice of using search metrics to measure display advertising. Each week we will take a key media topic and ask the industry for their opinion.This week’s question:Is it an unfair comparison to use the same metrics for measuring online display advertising and search?Dave Schruers –… Continue reading The Inside Line: Display & search, can you compare?

ITV is understood to be looking for new ways to cut costs of up to £10 million due to the deteriorating economic climate.ITV’s chief operating officer John Cresswell sent a note to staff yesterday to inform them of the further cost cuts, which could see another round of redundancies, according to reports.Cresswell said that due… Continue reading ITV plans more cost cuts

Direct marketing expenditures will once again outpace general advertising in 2008 and 2009, and is on track to capture 53% of total advertising expenditures next year, according to a yearly forecasts report from The Direct Marketing Association (DMA). ‘The Power of Direct Marketing’ Report found that ad spend is continuing to move from general advertising… Continue reading Direct marketing will account for 53% of US Ad Spend in 2009

Daily freesheet Metro is set to get a new look from Monday with smaller headlines and extra celebrity news pages.The Associated Newspapers title will be getting “a little makeover” according to the publisher, which is also set to include fewer listing pages.Celebrity gossip pages will increase from two pages to four, though the editorial/advertising ratio… Continue reading Metro set for makeover

Future Publishing has reported a 9% rise in adjusted operating profit and a 3% boost in advertising in its preliminary results for the year. The publishing group said that advertising bookings in the three months to December were at 95% of their level in the same period last year. Future said it was “pleased” with… Continue reading Future Publishing reports profits increase

New research shows that VOD via TV is watched more often and for much longer than IPTV. The TV 3.0: The Digital and Internet TV Report produced by Continental Research shows that satisfaction with the overall VOD via TV viewing experience is 91% compared with only 62% amongst IPTV viewers. The research suggests that IPTV… Continue reading VOD via TV watched more often and for longer than IPTV

The mobile phone is the favoured digital device amongst 16-30 year olds, narrowly beating the computer into second place, according to a new study carried out by lifestyle research consultancy, Tuned In. The 1,000 person online survey scrutinised how young people are interacting with a range of digital media, with a key area of focus… Continue reading Mobile phones are the most popular digital device among young people

ITV1’s I’m a Celebrity Get Me Out of Here! attracted over 9 million peak viewers last night.The reality programme, set in the Australian jungle, banked an average audience share of 35.8% with more than 8.6 million average viewers between 8.30pm and 10pm.However, ITV1’s special hour-long Coronation Street secured the highest ratings of the evening between… Continue reading I’m a Celebrity pulls in over 9m viewers

Royal Mail has launched its first commerical advertising and communications channel ‘Matter box’, with free brand representations from a number of international household names.As part of the company’s drive to “deliver innovation in marketing to engage consumers”, Royal Mail plans to deliver the product to over 30,000 UK customers this weekend.Matter box was trialled earlier… Continue reading Royal Mail unveils new commercial advertising channel

Independent production company RDF Media has been sold to Bidco, a investor set up by RDF’s executives, for £52 million.RDF’s independent directors Richard Eyre, Maggie Carver and Tim Weller revealed that they had received a cash proposal for an offer of 120p per share earlier this month.The production company, which is behind programmes such as… Continue reading RDF Media sold for £52 million