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Publicis Groupe has reported a 1.1% fall in net profits for 2008, to €447 million (£400 million). Publicis, the world’s fourth largest advertising and marketing group, also reported a 0.7% year-on-year increase in revenue to £4.7 billion (£4.2 billion) with an overall organic revenue growth rate of 3.8%, meeting analysts’ forecasts. The firm’s digital operations… Continue reading Publicis reports 1.1% fall in net profits for 2008

Advertising revenue at Daily Mail & General Trust’s national newspaper division fell by 23% in January. Ad revenue was also down 40% on DMGT’s regional titles, although in a trading update released today, it said that overall revenue was up by 2% year on year in the three months to December 31, the first quarter… Continue reading DMGT sees ad revenue fall in January

Advertising expenditure in the UK could grow by as much as 52% in real terms (after allowing for inflation) over the ten-year period to 2020, according to the Advertising Association’s Long Term Advertising Expenditure Forecast. The report, compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA), looks at two… Continue reading UK adspend could grow 52% in period to 2020

The approaching switchover digital television broadcasting in the US, UK, and other major countries will create an unprecedented opportunity for the mobile TV market, according to a new study from ABI Research. Following the switchover, traditional and mobile TV broadcasters and cellular operators in many regions will launch mobile TV services attracting over 500 million… Continue reading Mobile TV market to benefit from digital switchover

Shares in the online market research company YouGov have halved since the company warned that half-year profits would be “significantly lower than market expectations”. However, the chief executive has defended his decision to maintain investment in the group despite the profit warning. Last Thursday, the company released a trading statement admitting that profits for the… Continue reading YouGov shares crash after profit warning

The social networking audience is growing rapidly, up 11% year on year in 2008, and is expected to increase further over the next five years, according to a new report from eMarketer. In 2008, a staggering 80 million people, which is 41% of the US Internet user population, visited social network sites at least once… Continue reading Social networking users soar

ITV’s Whitechapel attracted over 7.3 million peak viewers and an impressive 28.3% audience share during the all-important 9pm to 10pm peak-slot last night.More than 7.1 million average viewers tuned in to see the second of three episodes of the investigative drama, starring Rupert Penry-Jones.ITV also won the battle of the soaps last night, with Coronation… Continue reading Whitechapel pulls in over 7 million

Sue Burden, head of brand & communications research at TNS UK, looks at the ways in which media planners can use the power of Word of Mouth…WOM is of course not just a happy accident that multiplies the effect of your campaign via a myriad of digital comment and it is not just limited to… Continue reading Word of Mouth – how to trigger the campaign amplifier

O2 has hired Shaun Gregory, former chief executive of mobile network Blyk, as managing director of its new media business.Gregory will be responsible for the overall media strategy at O2, as well as building mobile ad opportunities for brands when he takes up his role on March 1, according to reports.O2 hopes Gregory’s appointment will… Continue reading O2 appoints ex-Blyk executive to head up new media business

Shares in the online market research company YouGov have failed to recover after being driven down 50% by a profit warning.Last Thursday, the company released a trading statement admitting that profits for the six months to the end of January would be “significantly below market expectations” and that new business in the UK was much… Continue reading YouGov shares crash following profit warning