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ITV1’s live coverage of the Brazilian Grand Prix attracted a massive 12.5 million viewers yesterday afternoon.An average of more than 8.7 million viewers tuned into see Lewis Hamilton overtake on the last corner to finish in fifth place, winning the world championship at just 23 years old.The motor racing secured ITV1 a 41.9% average audience… Continue reading Hamilton’s win pulls in more than 12.5m viewers

The Daily Mail is understood to be considering a bid for the Independent and it’s sister title, the Independent on Sunday.A deal between The Daily Mail & General Trust and Independent News & Media could happen because of the mounting pressure against the loss-making Independent titles, according to a report in the Observer.Independent News &… Continue reading Daily Mail could make bid for the Independent

Billetts has forecast that TV advertising revenues in the UK will fall by £198 million, or 6%, in 2009.The media auditing firm added that TV ad revenue will end 2008 down 5% on 2007, at £3.09 billion, while ITV’s ad revenues are predicted to fall £100 million in 2009.Channel 4’s ad revenue is forecast to… Continue reading TV ad revenues forecast to fall 6% in 2009

Facebook broke into the top five most visited online properties in the UK for the first time in its history in September, reaching 18.4 million visitors and overtaking the BBC network of sites in the process.The September figures, from web measurement firm comScore, also show that politics, business/finance and news/research categories saw an upsurge in… Continue reading Facebook becomes UK’s fifth most visited website

Brad Little has been confirmed as a panellist for the second session at MediaTel Group’s Future of Online Seminar, which is taking place on November 25.As Industry Solutions Leader, Little works across a range of disciplines including word of mouth through Nielsen’s Buzz Metrics.Little joins Google’s Dominic Allon and Nick Suckley from agenda 21 to… Continue reading Nielsen’s industry solutions leader confirmed on MediaTel Online panel

A new survey published by the Advertising Association today shows that people find advertising helpful, informative and entertaining.The first results of the new regular polling research to measure attitudes to advertising found that consumers recognise the benefits of advertising.Around 64% of people agreed that advertising is a good way to find out about new products,… Continue reading Advertising Association survey reveals positive results

BSkyB is the favourite to acquire the British operations of Italian telecoms giant Tiscali.BSkyB has made a £450 million bid to buy the Italian firm’s UK business, according to a report in the Sunday Times.The Satellite broadcaster is engaged in exclusive talks with Tiscali after the Carphone Warehouse walked away from negotiations, said the Sunday… Continue reading BSkyB favourite to acquire Tiscali

The Economist has appointed Phil Cutts, former head of marketing at the PPA, to head of research in its ad marketing division.Cutts will be responsible for the news magazine’s syndicated surveys and online reader panels, working closely with the sales team, and reporting directly to the head of operations Alan Dunachie.His role at the PPA… Continue reading The Economist appoints Phil Cutts

BSkyB has made a £450 million bid to acquire the British operations of Italian telecoms giant Tiscali. According to a report in the Sunday Times, the Satellite broadcaster is engaged in exclusive talks with Tiscali after the Carphone Warehouse walked away from negotiations. In September, the Carphone Warehouse bid £150 million less than had been… Continue reading BSkyB Makes £450m Bid For Tiscali

BSkyB’s latest results saw profits grow by 21% year on year, though revenues only grew by 5% based on the same period. 334,000 new customer additions were added in their Q1 (financial year running July – June) with churn now standing at 10.9% – resulting in a net customer growth of 87,000 – which takes… Continue reading BSkyB’s profits grow faster than revenues