More Uk articles

Interpublic Group has reported 17.6% growth in UK ad revenue in the third quarter. UK revenue was $158.2 million in Q3, up from $134.5 million last year. Interpublic’s total revenue was up 15.3% to 776.2 million, from $673.2 million for the same period last year. Continental Europe enjoyed revenue growth of 15.8% year on year… Continue reading Interpublic Reports UK Ad Revenue Growth

Clear Channel Outdoor is offering bespoke advertising solutions around Halloween and Bonfire Night.To target the Halloween merchandise audience of children and their parents, Clear Channel has identified three consumer journeys – home, school and shopping – allowing advertisers to select from roadside billboards, high street posters or six-sheet sites at Sainsbury’s stores.Clear Channel added that… Continue reading Clear Channel Offers Bespoke Ads For Halloween And Bonfire Night

Mobile advertising is set to become a mainstay of UK marketing plans over the next two years despite a current disconnect between usage and understanding of the medium, according to the latest research from the IAB. The IAB’s Mobile Council surveyed 115 agencies, media planners, creatives and advertisers and found that 62% of respondents foresee… Continue reading Mobile Advertising To Become UK Marketing Mainstay

Ulster Television, the Belfast-based media group, is set to sell its Edinburgh radio station talk107.UTV said it wants to sell off the station to focus on its national station talkSPORT and its music radio services, according to reports.Scott Taunton, UTV Radio GB’s chief executive, said: “The sale of talk107 makes both strategic and commercial sense… Continue reading UTV Set To Sell Talk107 Radio Station

WPP chief executive Sir Martin Sorrell expects WPP’s takeover of TNS to be confirmed today.Speaking yesterday evening at a Royal Television Society event, Sorrell said that the deal could be completed today, five months after WPP first bid for the company.Official statements have yet to be made by either WPP or the market research firm.Following… Continue reading WPP Takeover Of TNS Expected To Be Confirmed Today

WPP chief executive Sir Martin Sorrell has predicted a difficult next 15 months for the UK economy.Sorrell, speaking at a Royal Television Society event held yesterday evening, also said that “the UK has very serious issues”, with regulation and state intervention making it difficult to start and develop a business.He added that “In 2009 financial… Continue reading Sorrell Predicts Difficult 15 Months For UK Economy

Interpublic Group, parent company of Initiative and Lowe, reported 17.6% growth in UK ad revenue in the third quarter.UK revenue was $158.2 million in Q3, up from $134.5 million last year. The group’s total revenue was up 15.3% to 776.2 million, from $673.2 million for the same period last year.Continental Europe reported year on year… Continue reading Interpublic Reports 17.6% Q3 UK Ad Revenue growth

WPP and Google have joined forces to launch a new research programme into how online media influences consumer behaviour, attitudes and decision making.The communications group, led by Sir Martin Sorrell, and the internet search giant will contribute around $4.6 million into the scheme over the next three years, according to reports.A number of senior executives,… Continue reading WPP And Google Set Up Media Research Awards Programme

One country one medium companies such as ITV and Trinity Mirror are facing a difficult future, according to WPP chief executive Sir Martin Sorrell.Sorrell, speaking at a Royal Television Society event yesterday evening, said that there is trouble ahead for media owners in developed countries working in just one medium, such as free-to-air TV, newspapers,… Continue reading One Country One Medium Companies Face Difficult Future

Advertising companies in the west should be looking at Asian and Latin American markets to survive the current economic crisis, according to Sir Martin Sorrell.The WPP chief executive says China and India are continuing to grow, while companies in the west are struggling, especially in the US and western Europe.Writing a blog on MediaGuardian.co.uk, Sorrell… Continue reading Sir Martin Sorrell: Ad Industry Should Look At Asia To Survive