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Nielsen Online reports that 12-17 year olds in the US are accustomed to less online advertising on the websites they visit than adults of all ages. An analysis of US online advertising clutter showed that internet user 65+ were exposed to the most clutter, while kids 2-11 experienced the least. Since websites designed for children… Continue reading US Youngsters Accustomed To Less Online Advertising Than Adults

Specific Media and MSN lead the rankings in the IPA’s fourth Digital Media Owners Image Survey, published today.As well as coming first in the statement: “My overall experience of dealing with this supplier is a good one”, Specific Media (formerly Adviva) tops the media owner rankings in respect of basic ‘hygiene’ service-related variables including having… Continue reading Specific Media And MSN Top IPA Digital Media Owners Survey

E4’s new horror series, Dead Set, attracted over 1.3 million peak viewers to the satellite channel last night, more than double the amount compared with the same time slot last week.The Dawn of the Dead style zombie series – on every night this week – is set in the Big Brother house. It pulled in… Continue reading E4’s New Horror Series Is A Dead Set

Peter Seabrook-Harris, regional sales director, Pearl & Dean UK, looks at what obstacles lie ahead for digital cinema and how these can be overcome…Background to Digital & CinemaDigital has of course totally engulfed the world of music, photography and video (few, if any, retailers now offer analogue/video products) with cinema the very last bastion of… Continue reading Digital Dreams – Is The Picture Still Blurred?

Universal Pictures has joined forces with the pay TV operator, Top Up TV, to launch a subscription based on-demand TV service in the UK.TVBox is the first extension of NBC Universal’s PictureBox, a subscription-on-demand service for feature films.The service, which will be a part of Top Up TV’s Anytime services, is set to offer programmes… Continue reading Universal Teams Up With Top Up TV To Launch New TVBox

Global Radio has appointed the former managing director of News Group Newspapers, Mike Gordon, as its commercial chief.The new role was created as part of the operator’s £375 million merger with GCap Media in April this year (see Global Radio To Acquire GCap For £375m).Gordon, who will bring Global’s national and local commercial teams together… Continue reading Global Radio Hires New Commercial Chief

Dennis Publications is to publish a digital recipe magazine for Waitrose, Waitrose Seasons LIVE, launching in January 2009.The magazine will be emailed to over four million male and female customers by utilising a combined database of Waitrose customers, Dennis Publishing’s reader database and other relevant UK consumers.Waitrose will distribute two different versions of the magazine:… Continue reading Dennis To Publish Waitrose Digital Mag

ITV is set to relaunch its online video-on-demand service as ITV Player, following plans to increase its web activity.ITV.com, which offers live channel streaming and a 30-day catch-up service, has been criticised for not being as user-friendly as the BBC’s iPlayer, according to reports.The iPlayer has dominated the market since its launch, despite ITV being… Continue reading ITV To Relaunch VoD Service as ITV Player

Titan Outdoor has retained the advertising contract for the Bullring shopping centre in Birmingham after a competitive pitch. Titan, which has held the contract for the past five years, is believed to have retained the contract after a pitch involving CBS Outdoor. The contract includes 130 six-sheets at the Bullring, some of which will be… Continue reading Titan Retains Bullring Advertising Contract

Aegis Group enjoyed organic revenue growth of 7.3% for the first nine months of the year, according to a trading update released today. Organic revenue growth at Aegis Media for the first nine months was 8.8%, with Aegis Media UK seeing a small organic revenue decline in September. Aegis said that this reflected in part… Continue reading Aegis Reports 7.3% Organic Revenue Growth