More Uk articles

US retailers’ most attractive prospects – those who spend the most money and shop most frequently – are more likely to click on personalised ads than non-personalised ads, according to a new survey from ChoiceStream. The 2008 Personalisation Survey of US consumers found that 39% of consumers are more likely to click on an ad… Continue reading New survey finds personalised ads attract high-value customers

Gerhard Zeiler, the chief executive of Five’s parent company RTL, believes that a merger between Channel 4 and Five is the best way to sustain public service television in the UK.Zeiler said that a merger would guarantee the future of both as public service channels with unique identities, and lead to a more balanced television… Continue reading RTL chief backs Channel 4/Five merger

ITV1’s Dancing on Ice girls pulled in more than 9.7 million peak viewers last night, just beating the boys to the top spot, after they attracted 9 million peak viewers last Sunday (see Dancing on Ice returns with 9 million viewers).More than 9.1 million average viewers tuned in to see the girls battle it out… Continue reading The Dancing on Ice girls attract 9.7 million viewers

Magic 105.4 breakfast DJ Neil Fox has extended his contract with the London station until 2012.Pete Simmons, Magic 105.4 programme director, said: “We are delighted that Neil has renewed his commitment to Magic. Neil is one of the most recognisable stars on radio, not just across the London area, but right around the UK.“Neil is… Continue reading Neil Fox extends Magic 105.4 contract

Dennis Publishing is launching the world’s first poker magazine to have an exclusively business-to-business focus.Inside Poker Business will be distributed quarterly to a subscriber-base of industry decision makers and will deliver the latest business information to major players involved in the business.Alun Bowden, former editor of InsidePoker , has been appointed editor-in-chief of the magazine.Bowden… Continue reading Dennis launches new poker magazine

Ofcom will recommend that the ITV breakfast television franchise, which is now owned by GMTV, should be restored to ITV to help the commercial broadcaster to shore up its finances this week.The media regulator is expected to argue that allowing ITV to keep hold of the franchise will help the broadcaster to pay for its… Continue reading Ofcom will recommend for ITV to regain morning slot

Virgin Media customers will now have on-demand access to the latest Barclays Premier League games, FA CUP matches and England home friendlies following a deal with Setanta Replay.Setanta Replay is due to launch on Virgin’s VoD service today, offering customers a range of top sporting fixtures on demand for up to seven days after live… Continue reading Virgin teams up with Setanta Replay

Bauer Media and Unilever have launched a six-figure cross-platform campaign to promote the launch of the newest addition to the LYNX deodorant range.The ‘Unleash The Man Leather’ campaign, which will kick-start on January 19 and run for five weeks, will see LYNX Instinct exclusively sponsor radio promotions, adverts and features across Bauer’s radio stations Kiss… Continue reading Bauer launches new LYNX promotion deal

The Institute of Practitioners in Advertising has expressed concern at the Office of Fair Trading’s decision to provisionally recommend the relaxation of ITV’s contracts rights renewal.The IPA has said it is “disappointed” with the recommendations made by the OFT in it’s provisional report (see OFT recommends relaxation of CRR), which is due to be presented… Continue reading IPA hits back at OFT’s CRR recommendation

Advertisers need to get to grips with social networking and the changing marketplace, according to the IPA’s second future of advertising report.The IPA has teamed up with the Future Foundation, a global strategic consultancy and think tank, to produce ‘Social Media Futures – The Future of advertising and agencies in a networked society: A 10… Continue reading IPA: Social Networking Revolution