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ITV’s crime thriller finale attracted more than 7.6 million peak viewers at 9pm last night.The second part of Above Suspicion secured the peak audience for ITV1 during the all-important 9pm to 10pm slot with 7.3 million average viewers and a 28.8% audience share.At the same time, Channel 4’s Celebrity Big Brother just lost out to… Continue reading Above Suspicion finale pulls in 7.6 million viewers

The gaming industry is growing at an unparalleled pace with the take-up of massively multiplayer online (MMO) games and virtual worlds. Ed Bartlett, co-founder of in-game advertising company IGA Worldwide, details the opportunities that this new frontier offers brands…Since Sony launched the PlayStation in 1995, gaming has stepped out of the confines of the teenage… Continue reading MMOs – the new virtual frontier for brands?

TV advertising revenues could be down by up to 20% year on year this month, according to media buying agency sources.A 12% fall in TV ad revenue is one of the most optimistic forecasts, with a decline of up to 20% predicted by a number of media buyers, according to reports.This forecast falls below the… Continue reading TV ad revenues could drop by 20% this month

The New York Times has launched a display ad on its front page for the first time, with CBS claiming the first spot, in a bid to counter the advertising downturn.The title’s decision to sell front page ads comes after a series of trials of ads on some of the front pages of other sections… Continue reading New York Times offers front page ads

ITV is set to substantially cut the carrying value of its Friends Reunited website in a year-end review of past acquisitions.The review, which will be carried out by ITV’s chief operating officer John Cresswell, is thought to be likely to slash Friends Reunited’s value to below the £175 million the broadcaster paid for it in… Continue reading ITV to cut value of Friends Reunited site

Annual revenues from the global mobile market will top $1.03 trillion by 2013, when the number of subscriptions worldwide will have risen to more than 5.3 billion, according to Informa Telecoms & Media. From end-2007 to end-2013, the global mobile market will see huge growth, increasing in size by over half (56%), according to the… Continue reading Global mobile revenues to top $1 trillion by 2013

Lord Carter, the new minister for communications, technology and broadcasting, is expected to recommend the relaxation of rules on local media ownership in order to stop further job losses. One of the main recommendations in Lord Carter’s interim Digital Britain report, due to be published this month, will focus on helping newspaper groups by allowing… Continue reading Local media ownership rules expected to be relaxed

The US market research firm eMarketer has released a new report outlining its key predictions for 2009, predicting that the internet will be a buyers’ market this year. According to eMarketer, US marketers will continue to stretch their budgets by making use of cost-efficient online ad placements. Besides the internet’s accountability and targeting, which permit… Continue reading Internet to be a buyers’ market in 2009

Celebrity Big Brother‘s comeback kicked off with over 5.8 million peak viewers on Friday night.Channel 4’s live welcome show, which saw celebrities such as Michelle Heaton, Coolio and Austin Power’s star Verne enter the house, pulled in 5.4 million average viewers and a 22.4% audience share.However, the controversial reality show’s initial ratings success dipped over… Continue reading Celebrity Big Brother kicks off with 5.8 million viewers

News International has raised The Times‘ weekday cover price by 10p to 90p in a bid to counter increased printing costs and the economic downturn.The Times now sits in between its two rival titles, with The Guardian costing 80p and the weekday Independent costing £1.The News International paper, which told readers of the planned price… Continue reading The Times ups its weekday cover price