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Titan Outdoor has retained the advertising contract for the Bullring shopping centre in Birmingham after a competitive pitch. Titan, which has held the contract for the past five years, is believed to have retained the contract after a pitch involving CBS Outdoor. The contract includes 130 six-sheets at the Bullring, some of which will be… Continue reading Titan Retains Bullring Advertising Contract

Aegis has acquired the Malaysian digital agency IF for an undisclosed amount. IF, based in the Malaysian capital of Kuala Lumpur, specialises in creative, multimedia design and build, and online media planning. Its clients include Heineken and Discovery Networks International. The agency will be the first dedicated Malaysian office for Aegis’ Isobar network, offering digital… Continue reading Aegis Acquires Malaysian Digital Agency

Regional newspaper publisher Newsquest has revealed a 23.6% year on year drop in ad revenue for the third quarter. The company’s classified ad revenue was 29.1% down year on year, with the fall caused by declines of 51.3% in real estate ads, a 25.2% fall in employment ads and 25.3% in motors. Newsquest’s US owner… Continue reading Newsquest Suffers Drop In Ad Revenue

A new study has found that 18 to 34-year-olds in the US are more influenced by email and direct mail than marketing messages via social networks. The research from Ball State University and ExactTarget combines observational data on people’s media use with data on consumers’ attitudes toward marketing messages received through distinct channels. Mike Bloxham,… Continue reading Younger People Prefer Email Ads

The X Factor attracted more than 10.4 million viewers to ITV1 on Saturday night, dominating the weekend viewing figures once again.The swing night special, which saw Scott get booted off the show, pulled in over 9.6 million average viewers with a 39.6% audience share between 7.45pm and 9.25pm.The X Factor‘s BBC One rival, Strictly Come… Continue reading The X Factor Triumphs With Over 10.4m Viewers

Trinity Mirror is launching 11 regional mobile news sites by the end of the year, offering advertisers formats such as sponsorship and banner ads.The sites, which will follow last week’s launch of the Birmingham Post‘s mobile service, will provide free content and be financed through long-term sponsorship deals and banner ads.Sponsorship of the mobile sites… Continue reading Trinity Mirror To Launch 11 Regional Mobile Sites

Ofcom has deemed as inappropriate BSkyB’s campaign to get viewers to lobby Virgin Media not to “drop” the Sky Channels.BSkyB aired a number of controversial promotions in February and March 2007, urging customers to put pressure on Virgin Media during negotiations over the carriage of certain Sky channels on the Virgin Media platform.The on-air promotion… Continue reading Ofcom Criticises Sky For Its Virgin Media Campaign

The Financial Times is launching a forums feature on the Alphaville section of its website to allow finance professionals to start their own discussions.The new user generated content element, called the Long Room, lets users start their own debates, known as ‘tables’, and comment on existing conversations and upload documents, video and images.Rob Grimshaw, the… Continue reading FT Website Gets New Forums Feature

The Digital Radio Development Bureau has appointed the BBC’s Tim Davie as vice-chairman.Davie is set to succeed Jenny Abramsky in the role, who was also his predecessor at the BBC as director of audio and music.His appointment comes just weeks after Channel 4 abandoned plans for its second national digital radio multiplex (see Channel 4… Continue reading DRDB Appoints New Vice-Chairman

Newsquest has reported a 23.6% year on year fall in its ad revenue in Q3.The regional publisher has also revealed a 29.1% year on year decline in its classified ad revenue, due to dips in real estate ads, employment ads and car ads.Newsquest operates 300 newspaper titles in the UK, including Scotland’s Sunday Herald and… Continue reading Newsquest Ad Revenue Falls By 24%