More Uk articles

Bauer Media has signed an exclusive, multi-platform deal with Electronic Arts to promote the release of its new XBOX 360 game, Command & Conquer: Red Alert 3.The six-figure deal, brokered by MediaCom, will see Bauer Media promote the latest instalment of the game on-air, online and in print across its media brand portfolio. The activity… Continue reading Bauer Media Signs Multi-Platform Ad Deal With EA

WPP Group’s revenue was up 16.2% year on year in the third quarter to £1.72 billion. However, growth was just 6% if currency fluctuations over the year are ignored and 3% if acquisitions are also ignored. In a trading statement released today, WPP said that 2009 will be a “very tough year” with no real… Continue reading WPP Reports Revenue Increase In Q3

UK online advertisers are moving from traditional leaderboard banners to Mid Page Units (MPUs) and other new formats, according to new research from Yahoo!’s ad exchange company, Right Media. The research found that MPU’s were the most popular online ad format in the UK during the first half of 2008. The figures reveal that the… Continue reading UK Online Advertisers Moving To New Ad Formats

ITV1’s National Television Awards show failed to beat BBC One’s popular drama series, Silent Witness, last night.The forensic drama pulled in 5.9 million average viewers between 9pm and 10pm, while ITV’s National Television Awards attracted an average of 5.2 million.The 14th National Television Awards ceremony, hosted by Trevor McDonald, saw awards being given to Top… Continue reading The National TV Awards Lose Out To BBC

Tiffany & Co, Yves Saint Laurent, Mulberry, Samsung and T-Mobile are among the launch advertisers signed by CBS Outdoor for the Westfield shopping centre, which opens in London today.The digital advertising opportunities include large-format LED screens, as well as 110 bespoke, 57-inch LCD screens housed within interior-designed pods.There are three large HD screens, the largest… Continue reading CBS Unveils First Westfield Digital Advertisers

Project Kangaroo has unveiled plans to launch a service supported by an ad-funded model, offering free content to viewers.BBC Worldwide, Channel 4 and ITV have updated their submission to the Competition Commission this week, stating that each partner will be responsible for selling advertising around their own content on the website.This is set to include… Continue reading Kangaroo Unveils Plans For Ad-Funded Model

WPP and Google have joined forces to launch a new research programme into how online media influences consumer behaviour, attitudes and decision making.The communications group, led by Sir Martin Sorrell, and the internet search giant will contribute around $4.6 million into the scheme over the next three years, according to reports.A number of senior executives,… Continue reading WPP And Google Set Up Media Research Awards Programme

One country one medium companies such as ITV and Trinity Mirror are facing a difficult future, according to WPP chief executive Sir Martin Sorrell.Sorrell, speaking at a Royal Television Society event yesterday evening, said that there is trouble ahead for media owners in developed countries working in just one medium, such as free-to-air TV, newspapers,… Continue reading One Country One Medium Companies Face Difficult Future

Advertising companies in the west should be looking at Asian and Latin American markets to survive the current economic crisis, according to Sir Martin Sorrell.The WPP chief executive says China and India are continuing to grow, while companies in the west are struggling, especially in the US and western Europe.Writing a blog on MediaGuardian.co.uk, Sorrell… Continue reading Sir Martin Sorrell: Ad Industry Should Look At Asia To Survive

Titan Outdoor has appointed Ged Weston to the new role of national sales director. Weston replaces Stephen Dunn, who is leaving the company, and takes over national sales responsibilities. Weston has been at Titan, previously Maiden Outdoor, since 1999 and has headed specialist sales and trading since 2005. He will be responsible for national agency,… Continue reading Titan Promotes Weston To National Sales Role