Dennis Publishing has appointed Ben Raworth as the new editorial director of men’s lifestyle magazine Maxim.Raworth will take over the new role from this month, transferring from his current Dennis Publishing position as new product development editor, in which he has overseen the launches of Monkey, iGIZMO and iMOTOR.Reporting into Bruce Sandell, MD of the… Continue reading Maxim appoints new editorial director
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BSkyB is set to launch an online subscription service in the new few months, allowing customers to watch Sky channels via the internet.The new service, which will be accessible to non Sky TV or Sky Broadband customers, will be available on the broadcaster’s VoD service Sky Player.Sky plans to offer its sports channels on the… Continue reading Sky set to launch online subscription service
The Financial Times has rolled out a revamped version of its website today, with five new-look international homepages and a simplified design.New features on FT.com include the trademark pink tint from its print editions, a clearer main column, comment pieces, a new uncluttered look and fewer ads than before.This is the first stage of the… Continue reading Financial Times unveils new look website
Caroline McDevitt, managing director of IPC Advertising, is to leave the company at the end of the year.Evelyn Webster, managing director, IPC Connect, will take on day-to-day operational responsibility for McDevitt’s role, in addition to her current position, from 1 January 2009.Sylvia Auton, IPC Media CEO, said: “Caroline told me a while ago that she… Continue reading IPC Advertising MD to step down
ITV1’s special Duchess and Daughters only managed to secure 2.3 million average viewers between 9pm and 10pm last night.The ITV ‘tonight special’, which saw Sarah Ferguson and her daughters visit Romania and Turkey to expose conditions inside orphanages, picked up 2.6 million peak viewers and a 10.3% audience share.At the same time, Channel 4’s royal… Continue reading Fergie fails to impress
Universal McCann’s Cate Connolly shared insights from research into what consumers want from TV at Friday morning’s MRG conference.Despite doom-mongering about the impact of digital video recorders and web 2.0 technology on TV, Connolly argued that the future of television is assured because consumers love TV, but it will need to adapt to their changing… Continue reading MRG Conference 2008:Who Wins in the New Age of Television
Daily Newspaper MarketThe national daily newspaper market suffered an overall circulation fall of 5.1% year on year in October.The only daily national title in our analysis to enjoy an increase in circulation was the Financial Times, up 0.5% year on year.There was a large year on year fall for the Independent, down 16.3%. National Newspaper… Continue reading ABC National Newspaper Round-Up: October 2008
Mark Howe, country director UK Sales for Google, presented day three’s Keynote speech at this year’s MRG conference in Lisbon. With Google now 10 years old, he took us through a whistle-stop tour of how Google has evolved over that time. The main focus of his presentation was how search will be more important in… Continue reading MRG Conference 2008:Surviving The Slump With Search
October was a good month for the Evening Standard, with the title enjoying a 3% month on month increase in circulation.The Standard now has a total circulation figure of just under 307,000 copies.Morning business freesheet City AM saw its distribution figure rise by just under 1% in October, to over 101,000 copies.The afternoon freesheets London… Continue reading Evening Standard’s circulation up in October
Thinkbox’s David Brennan began the 2008 MRG conference’s final and winning paper by speaking about Thinkbox’s research into programme sponsorship.Although many recognise that sponsorship performs well, Thinkbox wanted to provide hard evidence about how and why it works, and to attempt to explain the differences between it and spot advertising.Using a variety of methods, Thinkbox… Continue reading MRG Conference 2008:What Lies Beneath – Getting Under the Skin of Sponsorship
