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At Thursday morning’s MRG conference, Jo Hamilton explained how the BBC, in association with GfK NOP Media, is providing insight into how it is reaching audiences across an increasing number of platforms and measuring the value it is delivering to its audience.Guy Holcroft from GfK NOP Media explained some of the methodology used behind the… Continue reading MRG Conference 2008:Cross Media Reach

Jim Kite, from Mediavest USA provided the keynote speech on day two of the MRG Conference in Lisbon, providing some insight into the US research market.Having spent the past five years in the States, he first tried to dispel some myths about the US market, such as US research lacking sophistication, that they are only… Continue reading MRG Conference 2008:Postcard from America

Rob Laurence from BMRB and Paul Goode from M:Metrics spoke at yesterday’s MRG Conference and gave a presentation on understanding and exploiting the mobile media opportunities that are around now.M:Metrics research has shown that 80% of 30+ people are now mobile media users while 20-30% of all mobile users are now using mobiles for more… Continue reading MRG Conference 2008:The Mobile Media Opportunity

NBC’s president of research, Alan Wurtzel, outlined a vision of the future where content is viewed on TV, online and on mobile, often simultaneously.NBC’s Olympics coverage reached over 215 million US adults, with over 50 million unique visits to nbc.com and 6.5 million mobile visits.Almost 1 in 5 US citizens, 18% consumed via at least… Continue reading asi Conference 2008: cross-platform consumption – NBC’s Olympic example

Speaking at the asi European TV Symposium in Lisbon, Bjarne Thelin, chief executive of BARB, presented forecasts for the share of viewing of non-TV platforms up until 2017.Thelin outlined BARB predictions for overall viewing across platforms. The current figure of 1% for PC, mobile and other viewing is estimated to grow to over 11% by… Continue reading asi Conference 2008: BARB predicts PC, mobile and other viewing to represent 11% of viewing by 2017

NBC’s president of research, Alan Wurtzel, explained how top US shows are measured across TV, Mobile and Online.Speaking at the asi European TV Symposium in Lisbon, Wurzel demonstrated how unique users for each platform are aggregated to provide total reach numbers, in order to demonstrate the overall figures for shows.Wurtzel used the latest series of… Continue reading asi Conference 2008: NBC top shows measured across all platforms

Kangaroo plans to deliver content to users based on viewing habits in order to enhance viewing experiences and prolong user sessions, according to ITV’s controller of business strategy, Fred Martenson.Speaking at the ASI Conference in Lisbon, Martenson said the way in which Kangaroo would provide links to content, for example, would include delivering a link… Continue reading asi Conference 2008: Kangaroo to deliver contextual content to users

AOL’s global ad revenue was down by 6% year on year in Q3, with revenue dropping 17% to $1 billion (£626 million).Parent company Time Warner said that the fall in revenue was down to a 26% decline in subscription revenue and the fall in ad revenue.The fall in subscription revenue reflects a decrease in US… Continue reading AOL’s ad revenue falls

Rupert Murdoch’s News Corporation has reported a 30% fall in profits for the three months to the end of September.The company, owner of properties including MySpace and the Fox TV network, and majority shareholder in BSkyB, has revised down full-fiscal year operating profit forecasts from 4% to 6% to potentially show a double-digit decline.It also… Continue reading News Corp reports fall in profits

Audience measurement was the focal point of discussions at the annual ASI European Radio Symposium event, taking place in Lisbon yesterday.Canada and Norway’s personal meter panel developments were explained, alongside the launch of a joint paper and online survey in the Netherlands.In Norway the result of using PPM as a trading currency has been phenomenal,… Continue reading ASI Conference 2008: Focus on audience measurement