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Thinkbox has commissioned PricewaterhouseCoopers (PwC) and Holden Pearmain to undertake a new analysis of the impact of advertising investment on brand value.The study follows last year’s Payback Study with PwC, which examined over 700 brands across seven categories and showed that TV advertising pays back 4.5 times its advertising investment.The new research updates the original… Continue reading Thinkbox Commissions New Analysis Of The Impact Of Advertising Investment On Brand Value

Ruth Brownlee, director of the Association of Online Publishers, is leaving the group after just 10 months in the job (see Ruth Brownlee Appointed New Director Of AOP).According to a report on MediaGuardian.co.uk, Brownlee has decided to leave the job to look after her two pre-school children, saying that the role of coordinating events and… Continue reading AOP Director Steps Down

The UK government has presented Phorm’s case to the European Union, following questions over the online ad systems legality.In response to the EU’s request, the government confirmed it believes that Phorm is legal but also said that any future deployments of the system must be carried out with the users consent.In a statement, the government… Continue reading UK Government Considers Phorm “Lawful”

Paul Jackson, ITV’s director of entertainment and comedy, is set to leave the role by the end of the year.Jackson is reportedly going to return to production, while ITV decides whether or not to replace him.Peter Fincham, ITV’s director of television, said: “Paul is a legend in the entertainment and comedy world. He committed to… Continue reading Paul Jackson Set To Leave ITV

ITV’s executive chairman Michael Grade has branded YouTube a “parasite” that lives off the broadcaster’s £1 billion-a-year content and says he doesn’t see Google as a threat.Speaking to Ray Snoddy in a pre-recorded interview for the IBC technology convention, Grade said: “The day that Google or Joost or any of these people start investing £1… Continue reading Grade Says YouTube Is A “Parasite”

European competition regulators have announced a review into the Google and Yahoo! online search advertising deal, leading the two companies to suspend the partnership. Google and Yahoo! today said that they would temporarily suspend the partnership until both US (see US Regulators Investigate Yahoo!/Google Deal) and EU regulators have examined the deal. The partnership would… Continue reading EU Launches Review Of Google/Yahoo! Partnership

According to European Interactive Advertising Association (EIAA) research released today, the internet is continuing to prove the medium of choice for advertisers as they seek to maximise ad spend budgets. The research found that 81% of advertisers claim that their allocated online ad spend has grown in 2008 and predict that it will continue to… Continue reading Internet The Medium Of Choice For Advertisers

Ad-funded social networks will provide the bulk of revenues in the mobile user-generated content (UGC) space by 2013, according to a new report from Juniper Research.The report says that the total value of the UGC market – comprising social networking, dating and personal content delivery (PCD) services – will rise from nearly $1.1 billion in… Continue reading Ad-Funded Social Networks To Provide Bulk Of Mobile UGC Revenues

BBC Two’s new programme, Amazon with Bruce Parry, pulled in a peak of more than 3.4 million viewers last night, putting it well ahead of Channel 4 in the 9pm ratings war.The first in the series, which saw the former Royal Marine go on a journey to find the source of the river in the… Continue reading BBC Two Pulls In Over 3.4 Million Viewers

MediaTel Group is hosting a full morning seminar next month looking at the ‘Future of the Media Agency’, with a £20 discount for those who book their tickets by Friday.Panellists confirmed for the event so far include Nick Manning, chief operating officer at Ebiquity; Mark Read, strategy director at WPP; and Chris Locke, managing partner… Continue reading MediaTel Group Hosting ‘Future Of The Media Agency’ Seminar