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Saturday evening saw the return of Strictly Come Dancing, with a host of new celebrities attempting to foxtrot their way to the final.The hour-long show, on BBC One from 6.30pm-7.30pm, had a peak of 6.5 million viewers or a 33.2% audience share, while an average of six million stayed with it throughout its running time.Over… Continue reading Return Of Strictly Come Dancing Gets 6.5m

ITV1’s England highlights attracted over 1.9 million peak viewers last night, despite being aired 24 hours after the live match, as ITV scored a last minute deal with Setanta.The highlights of the England’s victory over Croatia pulled in around 1.8 million average viewers between 10.35pm and 11.35pm, a fair bit higher than Setanta’s figures for… Continue reading ITV1’s England Highlights Pulls In More Viewers Than Setanta’s Live Match

CBS Outdoor and McCann Erickson have joined forces to create the first ever campaign to directly publish real-time web content onto the underground’s digital screens.The campaign, which has been planned by OMD, is set to run for two week across the capital from today.Jon Lewen, account director at CBS Outdoor’s Alive, said: “McCann Erickson stole… Continue reading CBS And McCann Erickson Create New Real-Time Campaign

ITN’s archive division, ITN Source, has launched what it says is the world’s largest collection of on-demand broadcast-quality video clips.The Clips on Demand service is aimed at organisations that want to use the content for editorial or commercial use.Over half a million clips are on offer from ITN Source, covering news, history, entertainment and wildlife,… Continue reading ITN Source Unveils Clips On Demand In Website Relaunch

JCDecaux has confirmed it is in talks about a possible merger with News Corp’s Russian-based outdoor advertising arm, News Outdoor.The deal, with is expected to be worth around £570 million, would see JCDecaux race ahead of its rival Clear Channel Communications to become the world’s largest outdoor advertising company.Rupert Murdoch has reportedly been looking to… Continue reading JCDecaux And News Corp In Talks To Create World’s Largest Outdoor Firm

New research suggests that advertisers need to have a more integrated marketing approach to new car buyers.According to research, despite the constant stream of expensive car ads on TV, recommendation from friends, family and colleagues is the real reason people plump for one model over another.The survey of more than 3,000 people, conducted by G2… Continue reading Integrated Marketing Approach Needed For Car Buyers

JCDecaux has confirmed it is in talks about a possible merger with News Corp’s Russian-based outdoor advertising arm, News Outdoor. The deal, which is expected to be worth around £570 million, would see JCDecaux race ahead of its rival Clear Channel Communications to become the world’s largest outdoor advertising company. Rupert Murdoch has reportedly been… Continue reading JCDecaux And News Corp In Talks To Create World’s Largest Outdoor Firm

WPP Group is set to extend today’s deadline to TNS shareholders, extending its takeover approach for another two weeks. Sir Martin Sorrell’s communications and advertising group is likely to extend its deadline until the end of September, following the European Commission’s decision to extend its investigation into the deal on 3 September, said Media Week.… Continue reading WPP To Extend TNS Offer Deadline

The latest forecast from Magna Global predicts that US DVR subscriber households will reach 42.7 million (36% of TV households) by the end of 2012. This is up from the company’s previous estimate of 27.2 million (24% of TV households) as of the end of the second quarter of 2008. By 2012, Magna expects that… Continue reading US DVR Subscriber Households To Reach 42.7m

ITV has announced two new sponsorship deals, with Sekonda and Ford, for programmes that include top celebrities such as Rihanna, Michael Buble and Will Young.Sekonda is set to sponsor a music package on ITV1 which includes its new variety show For One Night Only and the one-off show hosted by Fearne Cotton, Everybody Dance Now.The… Continue reading ITV Announces Two New Sponsorship Deals