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The Internet Advertising Bureau (IAB) has officially widened its remit to serve the mobile advertising industry, with the five UK networks – 3, O2, Orange, T-Mobile and Vodafone UK – forming a Mobile Steering Group (MSG) to oversee and advise on the trade body’s mobile strategy.With funding from all five operators, the IAB will attempt… Continue reading IAB Widens Remit To Serve Mobile Ad Industry

Dennis Publishing has announced a new structure and new appointments within its 100 strong advertising division as it seeks to capitalise on its print and online brands.Effective immediately, Dennis has created and made appointments to the brand new roles of press trading director and digital trading director. Dan Reeves has been appointed press trading director… Continue reading Dennis Publishing Sales Team Gets New Structure And Appointments

The Independent unveiled its full colour revamp today, in a move to “ease navigation” between newspaper sections.The revamp also includes a new “consumer focused” supplement called ‘Independent Life’, which replaces the Extra section.Roger Alton, The Independent‘s recently appointed editor, introduced the colour-coded system to take advantage of the new full-colour presses.He said: “The Independent has… Continue reading The Independent Gets Colourful Revamp

Sir Martin Sorrell has warned that the economic crisis surrounding the financial markets is likely to make 2009 even bleaker and predicted that things may not improve until 2010.Speaking at an event organised by the industry charity Nabs, the WPP chief executive said: “The next 15 months are not going to be easy.”Sorrell said the… Continue reading Sorrell Warns Economic Crisis Will Not Lift Until 2010

At the end of 2008, there will be four billion global mobile subscriptions, according to the latest forecasts from Informa Telecoms & Media. Assuming that the world’s four billionth mobile subscription comes during the fourth quarter of 2008, it will have taken just five full quarters for the latest billion net additions, said Informa. The… Continue reading 4bn Global Mobile Subscriptions By End Of 2008

More than 4.5 million European mobile phone users accessed search during June 2008, up by 38% year on year, according to the latest data from comScore M:Metrics. The comScore report found that mobile search is gaining both popularity and frequency of use in Europe and the US. Over 20.8 million US mobile subscribers accessed search… Continue reading Mobile Search Grows 38% In Europe Over The Past Year

Five has unveiled a new on and off-air look for its main channel as part of a branding refresh which began in the spring.The new look is the second wave of the project following the launch of Fiver, formerly Five Life, in April. The on-air will be unveiled on the channel on October 6.This is… Continue reading Five Flagship Channel Gets New Look

ITV1’s new drama starring Juliet Stevenson debuted last night with more than six million viewers, knocking BBC One’s New Tricks off its usual Monday evening top spot.Place of Execution, which saw Stevenson playing a journalist working on a documentary about a girl who disappeared, attracted over 6.3 million peak viewers and a 26% audience share… Continue reading ITV1’s New Drama Races Ahead Of New Tricks

The Carphone Warehouse has bid £150 million less than expected for Tiscali, valuing the broadband company at under £450 million.Tiscali had been expecting closer to £600 million when it put itself up for sale in May this year.JP Morgan and Banca IMI are still handling negotiations on Tiscali’s behalf, months after the company’s end of… Continue reading The Carphone Warehouse Bids £150m Less For Tiscali

The new series of Strictly Come Dancing on BBC One and ITV1’s The X Factor dominated the weekend viewing figures, pulling in more than nine million viewers each.Strictly Come Dancing, with Bruce Forsyth and Tess Daly, attracted 9.2 million peak viewers to the first show on Saturday at 6.10pm, while the second show on Sunday… Continue reading Singing And Dancing Dominate Weekend Viewing Figures