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Yahoo! chief executive Jerry Yang believes that online advertising will emerge from the forthcoming recession stronger than when it went in.Speaking at yesterday’s IAB Engage conference, Yang said that performance based advertising, such as search and direct response, continues to be a growing area. However, he added that it is difficult to predict how a… Continue reading IAB Engage 2008: Online advertising to emerge stronger from financial downturn

The secretary of state for culture, media and sport, Andy Burnham, emphasised the government’s support for self-regulation of online advertising at yesterday’s IAB Engage conference.Burnham reiterated the importance of online advertising to the wider UK economy and outlined his commitment to industry self-regulation in what promises to be a turbulent time.He said: “Government is moving… Continue reading IAB Engage 2008: Secretary of state commits to self-regulation of online advertising

Trinity Mirror has reported a 20.1% decline in its group ad revenues since the end of June in a trading update today, with property ad income falling by almost 50%. The newspaper group’s property ad revenue fell by 46.4% year on year, while recruitment ad income dropped 27% in the 17 week period from the… Continue reading Trinity Mirror reveals 20% ad revenue decline

The global slowturn has hit Clear Channel Outdoor, as the ad company reveals a 0.5% year on year global revenue decline for the third quarter this year. Net income for the company as a whole dropped 83% year on year as a result of higher costs and varying currency exchange rates – with these taken… Continue reading Clear Channel reports Q3 revenue decline

Just 12% of British consumers claim that they would be more likely to click through to email messages linked to video, micro-sites and social networking sites such as Facebook and YouTube, according to a new study from e-Dialog. Nearly a quarter of adults (22%) claim that this kind of content would actually make them a… Continue reading Social media email ads “turn off consumers”

Johnston Press has today reported a 15.5% decline in its total advertising revenues compared with the same period last year. Johnston confirmed its ad revenue loss is due to “substantial declines in property advertising combined with significant falls in employment and display advertising”. Over the past four months, the company has revealed year on year… Continue reading Johnston Press suffers 15.5% advertising decline

WPP has signed a definitive agreement to swap certain assets with The Nielsen Company, which will allow the group to complete its £1.1 billion takeover of TNS. The deal will see WPP give up its 50% stake in Nielsen, which will mean Nielsen will now own 100% of the international television audience measurement business AGBNielsen… Continue reading WPP and Nielsen agree to swap assets

US local interactive advertising is expected to show little or no growth, or a decline in 2009, according to Borrell’s new ‘2009 Outlook: Big slowdown begins for local interactive advertising’ report. For local interactive media, the advertising slowdown has started a year earlier than anticipated and shows no sign of improving quickly, says Borrell. The… Continue reading Local US Interactive Advertising Slows Down

Richard Woolfe is set to leave his role as Sky1 controller to join Channel Five in a newly created senior programming position.Five’s new chief executive, Dawn Airey, persuaded Woolfe to join her team as channel controller, in charge of commissioning, scheduling and strategy.Airey’s other recent hire, Jeff Ford, has been appointed as managing director of… Continue reading Richard Woolfe joins Five

Princess Productions has been awarded the multimillion pound contract for Channel 4’s youth strand T4.The company, which makes Channel 4’s Sunday Night Live and Five’s The Wright Stuff, managed to fight off competition from Done & Dusted and Eyeworks UK in the final round of the tender process.Eyeworks UK, formely known as At It, has… Continue reading T4 contract is awarded to Princess