GroupM has revised down its 2008 ad growth forecast to 4% from 6%, adding that – excluding internet – traditional media revenue will fall 2% this year and 2% in 2009. TV advertising is expected to fall 2% in both 2008 and 2009, with national newspapers also down, by 3% this year and 4% next… Continue reading GroupM Revises Down 2008 Ad Forecast
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Last night was the European Championship final on BBC One, with Spain running out worthy 1-0 winners against a pedestrian German side.A peak of 11.2 million adult viewers watched the game, a 45.7% share of the audience, while an average of 8.2 million (a 37.7% share) stayed with the coverage for its full three hour… Continue reading 11.2m Tune In For Football Final
Nestlé, Sky, Magners, Paramount, InBev and Dewynters have signed as the official launch partners of Cross-track Projection (XTP), CBS Outdoor’s new digital media opportunity on the London Underground.From today giant cross-track screens (the equivalent of 14 ft TV screens) will beam soundless commercial content in full motion and HD quality at 23 sites at five… Continue reading CBS Outdoor Launches Cross-Track Projection
Jazz FM is set to return to the UK’s airwaves this autumn in a joint venture between GMG Radio and The Local Radio Company.The new look Jazz FM will broadcast on DAB in three major areas – London, The West Midlands and The North West – and will also offer national coverage through Sky and… Continue reading Jazz FM Set For Autumn Return
Kangaroo, the proposed video-on-demand player from BBC Worldwide, ITV and Channel 4, has been referred to the Competition Commission by the Office of Fair Trading.In a statement released today, the OFT said that having referred the matter to the Competition Commission, the CC “now has 24 weeks to consider the issues, and collect better evidence… Continue reading Kangaroo Referred To Competition Commission
National commercial speech radio station talkSPORT is to launch a digital magazine aimed at extending the brand beyond radio.Titled talkSPORT Magazine, the weekly online-only publication will be delivered to subscribers’ in-boxes once a week. Readers will be able to sign up for delivery of the magazine by e-mail or access it through the station’s website,… Continue reading talkSPORT To Launch Digital Magazine
Companies can significantly increase the effectiveness of their customer magazines by altering frequency, pagination and distribution methods, according to a new study from Royal Mail.To continue its support of the customer publishing industry, Royal Mail has worked with Association of Publishing Agencies (APA) and Millward Brown to analyse the impact of these three key variables… Continue reading New Research Looks At Increasing Customer Magazine Success
Tim Davie, director of the BBC’s marketing, communications and audiences division, is to take over from Jenny Abramsky as director of audio and music at the corporation.In his new role, Davie will oversee BBC Radios 1, 2, 3, 4, 5 Live and the BBC digital radio stations 1Xtra, 6 Music, BBC 7, 5 Live Sports… Continue reading Tim Davie To Take Over From Abramsky
Lawson Muncaster, managing director of morning business freesheet City AM has been confirmed as a panellist at MediaTel Group’s ‘Future of National Newspapers’ seminar, which takes place on July 1 in Westminster.Muncaster joins fellow panellists Rich Mead, assistant managing director of Metro Newspapers, Alex DeGroote, analyst at Panmure Gordon, Dominic Williams from Carat and Dominic… Continue reading City AM MD Confirmed For ‘Future of National Newspapers’ Seminar
An online poll to decide the first ever track to be played on NME Radio saw 3.5million votes cast via NME.COM.The Muse song ‘Knights of Cydonia’ topped the poll to launch the station, kicking off the Claire Sturgess show at 11am.NME publishing director Paul Cheal said: “By casting of millions of votes, NME.COM’s users have… Continue reading Online Poll Winner Marks Launch Of NME Radio
