Almost 90% of the UK online population watched over three million internet videos in December, according to new data from comScore. The figures show that Google’s YouTube remained the market leading video site in the UK, US, Canada, France and Germany. In the UK, the BBC is the second most popular source of video, indicating… Continue reading Almost 90% Of UK Web Users Watch Video Online
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The IPA’s latest Bellwether Report, for the first quarter of 2008, reveals that current budgets have been revised down for the second consecutive quarter. Weaker than expected sales, subdued consumer spending, and ongoing concerns about the health of the UK economy have driven this cost-cutting, said the report. The ‘All other’ category, which includes ‘below-the-line’… Continue reading Q1 2008 Bellwether: Marketing Budgets Cut For Second Consecutive Quarter
Digital publishers saw an increase in total revenues of more than 50% in 2007, according to the Association of Online Publishers. The AOP said that 31% of publishers had also predicted growth in the coming year, despite a worsening economic outlook. The association found that the dominant theme of its 2008 Census of members’ businesses… Continue reading Digital Publishers Boost Revenues By Over 50% In 2007
A new government inquiry into the “commercialisation of childhood” could lead to increased limits on advertising and marketing to children.Ministers are said to be concerned by research suggesting children recognise 400 brands by the age of ten and sympathise with parents who decry “pester power”.Ed Balls, the Schools Secretary, said: “I want to know if… Continue reading Government Inquiry Could Lead To Advertising Limits For Children
GCap Media will no longer sell two of its three Xfm radio stations outside of London, following the company’s acquisition by Global Radio at the start of April.Fru Hazlitt, the GCap chief executive, announced in February that the Xfm stations in Scotland, Manchester and south Wales would be sold or their licences would be handed… Continue reading GCap To Hold On To Xfm Stations
Daily Newspaper MarketBritain’s national daily newspapers saw a 1.5% overall fall in circulation year on year in March, according to the latest figures from the ABC.Declines were seen across all sectors, with just the Sun managing to boost its circulation, by over 2%, to almost 3.1 million.The greatest real term downturns were recorded in the… Continue reading ABC National Newspaper Round-Up: March 2008
London’s paid-for afternoon newspaper, the Evening Standard, suffered a circulation drop of almost 1.5% from February to March, leaving its total circulation at around 284,000.Meanwhile free paper, thelondonpaper, saw its circulation again remain relatively static period on period in March, with a total figure of almost 501,000 copies.It added a little over one hundred issues… Continue reading London Freesheets Continue To Dent Evening Standard’s Circulation
Nielsen Online has announced continued investment to support its growth in the UK and EMEA with the addition of four senior staff.Stephen Brooks becomes the new managing director for the UK, joining from EMAP Communications, where he was digital director for magazines. Prior to that Stephen spent seven years as the publisher in charge of… Continue reading Nielsen Online Recruits Wealth of Talent
More than 42 million programmes have been accessed on the BBC’s online catch up TV service, the iPlayer, in the first three months of 2008.The total number of requests for downloads and streams of BBC programmes in March were 17.2 million, rising from 14 million in February and 11.2 million in January. There were 1.1… Continue reading Over 42 Million Shows Accessed On iPlayer
Sir Alan’s clutch of incompetents once again lured viewers to The Apprentice last night, with over 6.4 million adults tuning in to BBC One.The boys’ team made a pig’s breakfast out of their attempts at turning a north London pub into an Italian restaurant for the night, but thankfully they dismissed someone’s idea of fake… Continue reading The Apprentice Attracts Over 6.4 Million To BBC One
