More Uk articles

Dennis publishing is set to launch a new online motoring magazine, iMotor, on July 17.iMotor will be emailed to readers free of charge every two weeks and will include TV content, photographs, articles, reviews and test drive videos.Dennis described its new digital magazine as: “TV-style entertainment, web-style topicality and magazine-style authority and depth.”The publishing company,… Continue reading Dennis To Launch New Online Driving Magazine

Sir Martin Sorrell’s WPP announced yesterday that its UK revenues increased by 5% in the first five months of 2008.It also announced growth in like for like global revenue of 4.5% for the first five months of the year. However, this is below the 4.9% predicted by analysts.WPP said that this was due to slow… Continue reading Sorrell Confident For the Future

ITV is going to revamp its digital channels ITV3 and ITV4 to build audiences for programmes that could move to ITV1, according to reports in the trade press.Rupert Howell, managing director of ITV brand and commercial, said there was “more potential” for the two digital channels as they are less defined than ITV1 and ITV2.However,… Continue reading ITV3 And ITV4 Set For Make-overs

ITV’s share price fell to below 50p for the first time yesterday, taking the company’s market capitalisation to below £2 billion for a short time. This figure is less than half the £5 billion value placed on the company when an attempted takeover was made by Virgin Media’s predecessor, NTL, in 2006 (see NTL Pulls… Continue reading ITV Sees Share Price Fall

Interactive media’s share of worldwide advertising expenditures – internet, mobile and gaming – will hit 15% next year, according to a new GroupM study. This is almost double the amount recorded four years ago, with interactive media expected to remain the principle source of advertising growth as ad spending in traditional media continues to decline.… Continue reading Interactive Media Advertising To Show Major Growth

SMG is changing its name to stv Group following the sale of Virgin Radio and its outdoor advertising business Primesight. The company is taking the name of its TV subsidiary stv as its overall corporate identity, with SMG chief executive saying that the move marks a return to the company’s roots. Rob Woodward, chief executive,… Continue reading SMG Changes Name To stv Group

Sir Martin Sorrell’s WPP saw its UK revenues increase by 5% in the first five months of 2008. The company announced a rise in like for like global revenue growth of 4.5% at its AGM in London. All regions showed strong revenue growth on a constant currency basis, with the US up almost 7%, while… Continue reading WPP Sees UK Revenues Increase

US spending on behavioural targeting will increase to $4.4 billion by 2012, according to a forecast from eMarketer. However, this year spending is expected to remain low, at just $775 million. The report says that one of the biggest drivers of behavioural targeting growth over the next four years will be online video. As more… Continue reading US Spending On Behavioural Targeting To Reach $4.4bn

Christina Goodman, head of global marketing and business development at Dynamic Logic, examines the findings of new research looking at consumers’ opinions of advertising…Print advertising generates the most positive reaction with UK consumers and is seen as having the most relevance, according to Dynamic Logic’s latest AdReaction study, which gauges consumers’ opinions of advertising.Newspaper and… Continue reading Print Advertising Most Popular And Relevant Medium

The Independent On Sunday has slashed its cover price to £1.The Sunday title has reduced its price from £1.80 after rolling out a campaign of regional discounts this year.Since it relaunched as a new slimmed-down version in June 2007, the newspaper has seen various price-cuts and now intends to keep to the £1 price, which… Continue reading Independent On Sunday Cuts Cover Price to £1