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The US online advertising market is forecast to reach $50.3 billion in revenue by 2011, more than double 2007’s revenue, according to a new report from Yankee Group. The internet accounts for approximately 20% of overall media consumption in the US, said Yankee Group, but advertisers currently invest only 7.5% of their budget online. It… Continue reading US Online Ad Market To Reach $50.3bn In Revenue By 2011

ITV1’s Saturday night line-up was not good enough to beat BBC One in the ratings battle at the weekend, however, the commercial broadcaster fared a lot better on Sunday evening, even though it has now dropped its soaps from the weekend schedule.The Saturday tea-time sci-fi show Primeval, on ITV1 at 7pm, managed to pick up… Continue reading ITV Does Well Without Soaps On Sunday

Advertising expenditure in the UK could grow by as much as 37.9% in real terms by 2019, according to the Long Term Advertising Expenditure Forecast compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA).The report looks at two possible scenarios for UK adspend, a ‘high option’ and a ‘low… Continue reading UK Adspend Could Grow 38% By 2019

Adrian Stewart has been appointed as programme director of Magic 105.4.Stewart, who joined Magic in 2003, was previously acting station director and prior to that was deputy programme director.Andria Vidler, managing director of Magic 105.4, said: “Adrian has more than proved himself worthy of this promotion by continually taking Magic to dizzier heights and continued… Continue reading Magic Strengthens Programming Team

The big city news last week was Havas’ acquisition of one of the country’s leading independent media agencies, BLM, for a reported £20 million.The deal will see BLM combined with Arena Media Communications with the new business renamed Arena BLM (Full Story).Arena BLM will be managed by Steve Booth, current BLM Chief Executive. Booth will… Continue reading Media In The City: Havas Acquires BLM

Rival afternoon freesheets the London Lite and thelondonpaper are today installing 70 new recycling bins in central London following an agreement between News International, Associated Newspapers and Westminster City Council.News International and Associated Newspapers have each installed 35 bins in the West End and Victoria at a cost of £500 each.The London Lite and thelondonpaper… Continue reading Freesheets Get Recycling Bins

MediaTel Group is set to host the first in its seminar series for 2008, on the ‘The Future of Online’, which will look at the major issues facing the sector.Panellists confirmed so far include Michael Steckler, MD of AOL UK, and Ray Snoddy, media journalist, who will be joining chair Torin Douglas of the BBC… Continue reading Tickets Selling Fast For ‘Future Of Online’ Seminar

GCap Media operations director Steve Orchard is to leave the company. He will continue as an executive of GCap Media until April 30 but will step down from the board with immediate effect.Richard Eyre, GCap chairman, said: “Steve is highly respected in the industry for developing and inspiring some of its finest talent.“His creativity has… Continue reading Group Operations Director To Leave GCap Media

A single, industry-endorsed audience research system for online is ‘critically important’, according to Jim Marshall, chairman of Starcom and the IPA Media Futures Group.Marshall recently wrote in the IPA’s newsletter, that a measurement system, achieved through the IAB, would “enable advertisers to use the internet with a far greater degree of confidence in what it… Continue reading Marshall Highlights Planning Currency For Online As Key Factor For 2008

T-Mobile has signed a strategic partnership with Yahoo! to provide banner ads on its web’n’walk service.The online giant will be the exclusive provider of interactive banner adverts that will roll out over the next six months on sites including T-Mobile’s TV and games channels.T-Mobile will use data about the sites that each user visits to… Continue reading T-Mobile And Yahoo! Sign Strategic Partnership