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The Q2 2008 Bellwether Report was released today, with the third consecutive quarter of cuts and to the greatest extent since 2001.Disappointing sales, rising costs and growing economic gloom were cited as reasons for companies cutting marketing budgets and it expects further cuts later in the year.All sectors within marketing have seen cuts, with the… Continue reading Q2 2008 Bellwether: Largest Marketing Budgets Cuts Since 2001

MediaGuardian has released its annual guide on the top 100 most powerful people in the media industry.Its aim is to “take a snapshot of the individuals who run or influence the UK media in 2008” and it is now into its eighth year.Top of the pile is Sergey Brin and Larry Page, who are the… Continue reading MediaGuardian Releases Its Top 100 For 2008

ITV is set to launch a £10 million marketing push for Friends Reunited, so it can compete with other social networking sites such as Facebook and MySpace.The campaign will include a TV ad and online drive, promoting the fact that the site is now free to sign up to, according to reports in the trade… Continue reading ITV Launches Friends Reunited Marketing Drive

Nev Pierce is set to join Empire, the direct rival of his current film magazine, Total Film.Pierce joined Future’s Total Magazine as editor two years ago and is expected to take on the same position at Bauer’s Empire.In 2004, he joined Total Magazine, after contributing as a freelancer for 5 years, and moved his way… Continue reading Pierce Joins Empire Magazine

BBC Two has unveiled its Autumn line-up, with a focus on factual programmes such as its new documentary The Fallen, by filmmaker Morgan Matthews.The Fallen will remember every serviceman and woman who has died in the Iraq and Afghanistan conflicts, with testimonies from families and an archive of events, in a three-hour documentary.Roly Keating, controller… Continue reading BBC Two Unveils Autumn Line Up

Daily Newspaper MarketThe latest national newspaper ABC figures show that the daily national newspaper market was down by 2.7% year on year overall in June.Just two of the daily newspapers featured in our report – the Sun and the FT – managed to avoid a fall in their circulations.There was a relatively large dip for… Continue reading ABC National Newspaper Round-Up: June 2008

Over two-thirds (68%) of the 60 million television sets in the UK are now digitally linked via cable, satellite or digital terrestrial, according to new figures from Ofcom published today.The Digital Progress Report for the first quarter of 2008 shows that the total number of digitally-linked sets has grown by around seven million from 33.5… Continue reading 68% Of UK TV Sets Now Digital

The Evening Standard saw its circulation fall by around 1.5% from May to June, a decrease in real terms of almost 5,000 copies.The title now has a circulation of more than 295,000 copies.Evening freesheets thelondonpaper and London Lite saw their circulations remain relatively static month on month, at almost 501,000 and 401,000 copies respectively.Morning freesheet… Continue reading Evening Standard’s Circulation Down Month-On-Month

ITV advertising revenues are expected to decline by as much as 13% in the last quarter, according to reports in the national press.The broadcaster’s deadline for September advertising bookings passed yesterday, with agencies predicting that low marketing budgets would cause its ad revenue to fall in the autumn.ITV has so far managed to keep on… Continue reading ITV Ad Revenues Expected To Fall

Vigin Radio’s programming and marketing director, David Lloyd, is set to leave the station following its sale in June.The station was sold to a consortium including The Times of India Group for £53 million, and is due to be renamed and re-branded following a £15 million investment (see Virgin Radio Sale Confirmed).Lloyd will be replaced… Continue reading Virgin Radio Programming Boss Quits