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Fiat has signed an exclusive sponsorship deal with Five, which will see the car maker sponsor an entire evening on the channel.Following Ofcom’s decision to relax the rules surrounding terrestrial channel sponsorship, Fiat is using the opportunity to support an entire evening on Five, becoming the first advertiser to take advantage of this new form… Continue reading Fiat To Sponsor Evening On Five

A feature length episode of Wire In The Blood drew more than 5.9 million adults on average to ITV1 last night, giving the channel an audience share of 27% between 9pm and 10.30pm.The show, which whet the appetite of fans ahead of the new series, of course starred the indefatigable Robson Green as eccentric clinical… Continue reading Movie Length Wire In The Blood Attracts Over 5.9m To ITV1

David Brennan, research and strategy director at Thinkbox, argues that the digital age has not signalled the death knell for television advertising, but rather allowed audiences to view more…Ad avoidance has always been a worry for our industry. We have assumed that if consumers can avoid advertising, they will. This assumption may betray a lack… Continue reading Misplaced Fear of Ad Avoidance

November saw across the board increases for all the terrestrial channels, with Five attaining the best year on year revenue total. Five saw its revenue increase by 13.3% on November 2006 to £29.8 million with the next best performance coming from breakfast station GMTV (up 13.1% to £6.7 million).Across the whole ITV1 network revenue posted… Continue reading TV Market Round-Up – November 2007

Men’s magazine FHM is to launch a compact, travel-sized edition in a bid to bolster its sales amid a generally declining market.The new incarnation of the Emap title, which recorded the highest ABC in the men’s sector for the first half of last year despite shedding more than a quarter of its sales year on… Continue reading FHM To Launch ‘Travel-Sized’ Edition

GCap Media has seen its shares rise another 23%, with rumours flying that Charles Allen’s Global Radio could make another bid for the company. At one point today, Gcap’s share price hit 215.75p, before later slipping back to 208p. Yesterday GCap announced that it had rejected a £310 million takeover bid from Global Radio, which… Continue reading Speculation Sees GCap Share Price Rise

Business broadsheet the Financial Times is to increase its cover price to £1.50 – a second rise since June last year.The FT now costs 20p more than it did in the second half of 2007, making it 70p more expensive than the Guardian, the Independent and the Daily Telegraph, and more than double the price… Continue reading Financial Times Cover Price Reaches £1.50

GCap Media, owner of Capital Radio and Classic FM, has rejected a £310 million takeover bid from Global Radio. According to a statement released by GCap, Global Radio’s proposed offer was at a price of 190p per share. However, GCap said that it rejected the offer as “the board believed that it significantly undervalued the… Continue reading GCap Turns Down Takeover Bid From Global Radio

Aegis has acquired the full-service digital marketing and design agency White Sheep, which is based in Finland. Founded in 2003 and with gross assets of €0.7 million, White Sheep’s specialist services include online marketing strategy , digital media, web development and creative production. White Sheep will be rebranded as Suddenly Helsinki, becoming part of Isobar’s… Continue reading Aegis Acquires Digital Marketing Agency

A new cross-media study carried out by Simmons has found that US consumers are 47% more engaged in ads that run with television programmes that they view online than those watched on a TV set. The study defines “engagement” according to six characteristics that respondents identify with media: “inspirational,” “trustworthy,” “life-enhancing,” “social interaction,” “personal time-out”… Continue reading US Online TV Watchers Show More Engagement With Ads