Social networking is set to continue its growth in 2008, with the emergence of ‘super advocates’ posing one of the biggest challenges facing companies looking to use it as a marketing channel, according to a new report from Experian. The Impact Of Social Networking In The UK report predicts that super advocates will have a… Continue reading Social Networking To See Rise Of ‘Super Advocates’
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As we ease tentatively into 2008, it’s easy to forget what a mammoth year for media 2007 actually was. Television’s dirty laundry was hung out after numerous TV phone-in scandals; on-demand services gave consumers the control they were after, and online social networking exploded. Print circulations dropped while digital radio blossomed, and the launch of… Continue reading That Was The Year That Was – 2007 In Review
The BBC News at 10pm on BBC One was watched by an average of 4.8 million adults last night, compared to a little under 3.7 million for ITV1’s newly rescheduled News at Ten.The heavily publicised programme, fronted by Sir Trevor McDonald and Julie Etchingham, managed to gain an 18.7% audience share in the timeslot, whilst… Continue reading ITV’s News At Ten Fails To Lure Viewers From BBC News
New research from Pearl & Dean suggests that longer cinema ads are more effective and increase engagement.In the cinema advertiser’s latest Movietalk study, conducted by WORK research, respondents consistently said that they preferred extended 60 second cinema ads to 30 second ones.As part of the study looking at long-form advertising in cinema, two online focus… Continue reading Longer Cinema Ads Are ‘More Effective’
With increasing numbers of advertisers including green messages in their campaigns, Suzanne Trotter, ad planning executive at Guardian News and Media, discusses how they can target consumers more accurately and avoid the dreaded ‘green wash’…Over the past few years green and ethical communications have emerged as the hot marketing topic. Advertisers from every industry are… Continue reading Planning Green Ad Campaigns
comScore has just released a new study of the online shopping activity of UK, French and German consumers during Christmas 2007, showing that online shopping activity built steadily throughout the season, peaking during the first half of December.The sixth week of the season (Dec 3 – Dec 9) recorded the highest level of online shopping… Continue reading UK and France Enjoy Robust Online Christmas Shopping Season
Turner Broadcasting System (TBS) has announced increased distribution for its men’s entertainment channel, Nuts TV, when it is made available via the Sky Guide on Monday 21 January.The channel will extend its hours on the platform with programming starting at 7pm and running until 3am each night.Nuts TV launched on Freeview in September 2007 (see… Continue reading Nuts TV To Launch On Digital Satellite Platform
comScore has just released a new study of the online shopping activity of UK, French and German consumers during Christmas 2007, showing that online shopping activity built steadily throughout the season, peaking during the first half of December. The sixth week of the season (Dec 3 – Dec 9) recorded the highest level of online… Continue reading UK and France Enjoy A Robust Online Christmas Shopping Season
BSkyB is to be given more time by the Competition Commission to appeal against a government decision on whether it has to dispose of its 17.9% stake in ITV. The ruling will be published by the Department for Business and Enterprise on January 29. In December, the Competition Commission recommended that Sky reduce its stake… Continue reading Sky Given More Time To Appeal Against ITV Share Sale
The sale of Emap’s Republic of Ireland radio business to Communicorp Group has been approved. It was announced last July that Emap had made a conditional sale of its Irish stations to the Irish and European radio group Communicorp for £135 million, subject to regulatory clearances. However, the Broadcasting Commission of Ireland did not approve… Continue reading Sale Of Emap’s Irish Stations Approved